I found some Adword tips that I thought you might like. You can use empty brackets {} in your ad headline and Google will insert the search term bolded in place of the brackets. So if you were sending people to a recipe sight your headline could be:
Great {} recipes
then if the searchers search term was potato salad your headline would be:
Great potato salad recipes
Also someone who claimed a lot of experience said that his conversion rate was higher if he was in position 6 or 7 as opposed to the top 1 or 2. His logic was every Tom Dick and Harry will click on the top ads but only serious prospects will click on the lower ads. ACtually Adword dudes and dudesses should read the whole thread at the link below.
I was hoping to have some ads up today but the last half of Googlecash was more complex than I thought and I've rescheduled for Monday. If they aren't up Monday I will jog nude Tuesday and NOBODY wants to see that .