by awebbiz » Mon Jul 11, 2005 8:09 pm
Hi Daryl,
I have used most of the PPC search engines. The only ones I currently use are Google AdWords, Overture and FindWhat and that's the order I rank them so far as which ones are currently giving me the best profits.
I visited your Web site and I think your inner pages with sales letters would work the best for targeting relevant keywords and using PPC.
You will greatly improve your chances of making a profit with PPC if you use landing pages with opt-ins. You can offer something for free like a report or a short course. That way you can capture your visitor's name and email address and then you'd be able to follow up with more offers.
There is a lot of good information on the Google AdWords Web site which will help you run profitable campaigns. Other than that I'd recommend The Definitive Guide to Google AdWords, which will decrease your learning curve and show you how to choose keywords and run campaigns.
Your main goal is to get the most relevant keywords for your campaigns at the lowest bid price possible and try to maintain a high CTR (Click Through Rate).
regards,