Setting up google adwords

[networkmom]

Hello, I am trying to set up a google ad campaign for my urban rebounder page on my site. I have watched a video on google adwords and they say in there to create two ads and use one keyword or keyword phrase. Is this correct and how do I know which is the best keyword to use? I was going to use mini trampoline but it seems like I would have to pay a ton of money to get on the first page. Can someone tell me how to go about setting this up?

Thank you
Denise

[Lynn Terry]

[networkmom]

[Lynn Terry]

You should use as many keywords as you can find that are relevant. This might be 30-50 or 500 or more. Test them ALL - the ones that you think relate to the offer on your landing page.

And yes - test the exact match, phrase match & broad match versions of each of your keywords by listing them this way:

keyword
"keyword"
[keyword]

Michael Wong offers a free tool to do this to your whole list with the click of a button. You can find it here: . Just paste your keyword list in to the top left box, and click "wrap adwords" - then copy the results that show up in the top right box.

[networkmom]

Thank you Lynn! I like that tool that is pretty neat


Denise

[Lynn Terry]

You're welcome

Mike has quite a few neat tools on his site! I use that one quite a bit, myself.

[networkmom]

[Lynn Terry]