by Hock Ng » Wed Feb 02, 2005 7:32 am
Jennie,
The page is too busy and the font is too small. First impressions are very important to me. Of course different types of landing pages will work with different markets... it all depends on what you're promoting.
Don't get too bogged down with the research. Put something up and then track and tweak it. If it doesn't convert, move on to something else.
Also, you're on to a good start. Look at other landing pages in the market you're pursuing. If they all look similar, try something different that will stand out. That will give you an edge.
Hock