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Thinking of setting up a squeeze page using ppc

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Thinking of setting up a squeeze page using ppc

Postby edwinnyc » Sat Jul 26, 2008 11:45 am

Have done nothing yet with ppc and google adwords

Am thinking about creating a stand alone squeeze page to get restaurant owners to fill out a application for financing

If I choose to do this what should I be expecting if i go with PPC in terms of cost to get traffic there

I already have a site getting about 400 visitors a month so should I create a seperate squeeze page or use the existing home page and send traffic there on top of the traffic I am already getting.

Testing is key here, and conversions am I better off with a squeeze page or my home page for generating leads help on how to use PPC to help me figure out what I should be focusing on

go to ..............www.restaurantfundingusa.com
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Postby Shaye ~ proud wahm » Sat Jul 26, 2008 11:16 pm

My first thought is ...that is really is going to come down to your campaign.

Targeting should be the biggest factor in the overall decisions.....think of specifics, location, age, income, demographic those sorts of features.

What are you looking to achieve (other than referrals) is the campaign designed simply to generate traffic to the website or capture email addresses for an email follow up information series?

Perhaps an overall PPC marketing campain strategy would help....?

More questions that answers I'm sorry :( - but hopefully that helps you make a decision :)

Shaye
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Postby Oregon Coast Guy » Sun Jul 27, 2008 1:45 am

Google is getting a lot stricter on the squeeze page. They frown on them much more than Yahoo and MS Adcenter does.

A resource for some really great PPC information, presented via teleseminar, is Jeremy Palmer's free Black Ink Project. He covers a wide range of online business and affiliate marketing material also.

http://theblackinkproject.com/ :wink:

Tony
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Thanks guys and

Postby edwinnyc » Sun Jul 27, 2008 9:54 am

Thanks shaye and oregon:

My focus at this moment is to generate leads, however, do want to capture and build a email list to create a followup series of emails but having trouble creating a followup series of emails not quite sure how to come up with the content for the series of followup emails

Yes, I have heard about squeeze pages and ppc google adwords problems related to sending traffic to squeeze pages and paying some good money to get that traffic so if this is the case then for me to create a squeeze page for my restaurant site at www.restaurantfunndingusa.com will be a problem then what way could I create a squeeze page that becomes a part of my site can i have to seperate home pages each used for sepeate things one for ppc and other for google adwords like a squeeze page
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Re: Thanks guys and

Postby Shaye ~ proud wahm » Mon Jul 28, 2008 7:33 pm

Making a page on your site is a great idea. I wouldn't make a seperate home page as such - just an additional page.

Perhaps you can set it up as a special promotions link from your home page instead? Just be sure you can add an email capture form to sub levels of your domain as some service providers don't allow you to do that.

If your having problems coming up with content I'd look around in your niche and sign up for other peoples newsletters or subscribe to a couple of blogs. Read alot and filter alot and re-write it to your target market.

Article directories can be a great place to resource quality newsletter content too.

:)

Shaye Richardson
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hi shaye

Postby edwinnyc » Mon Jul 28, 2008 9:53 pm

Yea seems like maybe it may be better to create a page that is connected to my site. Will have to test eventually to see what works best for now I believe creating a page at my site is the best just not sure yet about it.

Thanks...i can be any help to you as well just ask you or oregon
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Postby Shaye ~ proud wahm » Fri Aug 01, 2008 6:19 am

Testing is a great idea. Test and track so that you can guage how effective your campaign is.

I think that the heart of any good campaign (ppc or otherwise) is two fold....

**research your target market

** write a good ad - perhaps you can test you ads on other sources first and take the best converting ad and use that for your ppc campaign?

It will all come together :)
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yes i agree...

Postby edwinnyc » Fri Aug 01, 2008 9:06 am

shayne,

Without a doubt I agree about testing, without this one is spinning their wheels with no direction.

I will be setting up when I can testing campaigns ...:>)_

thanks...say hello to australia...for me!...LOL
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Postby James Schramko » Sat Sep 06, 2008 12:43 am

Use the google optimizer (free) tool for your split testing of landing pages - it will guide you for the best conversions.
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Postby Cian » Mon May 25, 2009 10:21 am

squeeze pages are amazing...the average person has to be exposed to an offer 7 times be they eventually purchase. Go For It!
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Postby Kurt Henninger » Thu Jun 04, 2009 10:58 pm

I'd recommend setting up a seperate page on your site, and link that page to the main pages of your site.

Google doesn't like stand alone squeeze pages much anymore, and you will find it harder to get a decent quality score unless you provide unique content for that site.

So, a seperate landing page specific for each keyword is the best way to do it.

Good luck.
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