However, a good CTR is meaningless, as Gary said, if you arent converting. There are a lot of things to consider with your Adwords Campaign - in order to pull the highest profit
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Adword question
Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Russell Portwood
19 posts • Page 2 of 2 • 1, 2
by Lynn Terry » Tue Sep 14, 2004 6:56 am
This is true, Gary. Your Conversion Rate is just as important as your Click-Through Rate! There are 'tricks' to maintaning the CTR needed to keep your Ads showing at 100%... so if you are converting well for certain keywords, but struggling with the CTR, you can just make some minor changes to your strategy.
However, a good CTR is meaningless, as Gary said, if you arent converting. There are a lot of things to consider with your Adwords Campaign - in order to pull the highest profit
However, a good CTR is meaningless, as Gary said, if you arent converting. There are a lot of things to consider with your Adwords Campaign - in order to pull the highest profit
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Lynn Terry - Site Admin
- Posts: 14504
- Joined: Wed Mar 26, 2003 9:01 am
- Location: TN, USA
by MommyEnterprises » Thu Sep 16, 2004 12:53 pm
Here is the update on this campaign.
No sales yet
Yesterday I had 701 impressions and only 1 clickthrough - no sales
The day before yesterday I had 3,176 impressions and 18 clickthroughs - no sales
I don't know why there was such a decrease in impressions.
I am not sure what I need to do from here. I am not sure if I need to increase my max CPC. Currently the CPC is set to $.06.
Can I change a CPC on a specific keyword/phrase?
Stefani
No sales yet
Yesterday I had 701 impressions and only 1 clickthrough - no sales
The day before yesterday I had 3,176 impressions and 18 clickthroughs - no sales
I don't know why there was such a decrease in impressions.
I am not sure what I need to do from here. I am not sure if I need to increase my max CPC. Currently the CPC is set to $.06.
Can I change a CPC on a specific keyword/phrase?
Stefani
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MommyEnterprises - Posts: 1562
- Joined: Tue Jul 01, 2003 1:23 am
- Location: California
19 posts • Page 2 of 2 • 1, 2
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