Help anyone?
I tried to expand my adwords account to
more "experimental phrases" much too fast
and it went from a nice profit stream to
a big mess.
I got some serious advice and believe I
have cleaned it up and understand how
to avoid the problem in the future.
However, I have two questions:
1) How do I know when my account has been
restored to full delivery?
2) If I have keywords that are "slowed"
or "at risk" within a campaign that I
still want to try to salvage, is it better
to put them in an entirely separate campaign
and rework my ad copy, landing page, etc?
In other words, if I try to salvage them
by putting them in the ad group within the
campaign they were originally "flagged" in,
do i run more risk of slowing down that
campaign than if I put them in an entirely
new campaign?
Thanks!
Paul Schlegel
p.s., I have both Perry Marshall's materials and
Don Crowthers.
Perry seems to say to put the keywords into their
own campaign, whereas Don says to put them into
their own adgroup, but not necessarily their own campaign.