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Google Declares War On Click-Fraud

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Google Declares War On Click-Fraud

Postby Dale King » Mon Aug 27, 2007 1:43 pm

According to IMedia Connection, Google has opened its new Ad Traffic Quality Resource Center, declaring war on click fraud:

http://www.google.com/adwords/adtraffic ... index.html

Supposedly, the resource center will serve as a one-stop shop for Google advertisers to find information about click fraud, Google product manager Shuman Ghosemajumder said in an interview with Computerword.

My question is, what took them so long? Click-fraud isn't a new problem. Google has had years to try to remedy the situation and protect its advertisers.

Do you think Google's new Quality Resource Center will make a difference, or do you think this action is more symbolic than anything else?


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Postby JosephRatliff » Fri Aug 31, 2007 6:11 pm

Dale,

Seems a little political to me.

Like Google is trying to put something in place to say "we are working on it."

But really...with the millions upon million of "junk sites" out there...

How could they put themselves in a position to shut them down?

Interesting conversation starter man. :)
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Postby trekfun » Sun Sep 23, 2007 12:41 am

Google has had a problem with click fraud since adwords was started. I wonder why they did not start working on the problem years ago. The new resource center will help some on getting rid of click fraud but as long as google is around, I think click fraud will be there.

I quit advertising on Google because of the click fraud and it was getting expensive to advertise with.

To Your Success,
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