This Forum Has Been Archived
*Click Here To Visit The NEW Forum*



SEO is More Lucrative Than PPC

Methods & Tips for promoting your website, or affiliate programs, on the major search engines with pay-per-click advertising. Google Adwords, Overture, FindWhat, Kanoodle & more...

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Russell Portwood

SEO is More Lucrative Than PPC

Postby marketraisecorp » Mon Jun 04, 2007 2:44 am

It may sound a bit ridiculous but the fact is that in many instances, organic search engine marketing produces a far better return on investment than pay-per-click campaigns.This study conducted and published by iProspect looks at the return on investment and tracking information provided by companies that outsource both their pay-per-click management and their organic search engine marketing.Findings from the study include:

a)35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising -- and can measure the ROI of each -- recognize a higher return from SEO
b)42% of search marketers who outsource BOTH the management of their SEO and the PPC campaigns, find that search engine optimization produces a higher ROI.

Unfortunately, the study also showed that 45% of marketers who participate in both natural search engine optimization and pay per click advertising cannot determine whether SEO or PPC provides a higher ROI.After all,everybody invests money where there is impact,but if the place is not determined then confusions start creeping in.
User avatar
Posts: 65
Joined: Wed Apr 11, 2007 12:37 am
Location: USA

Postby Getagrip » Sun Jul 22, 2007 1:07 am

I think getting free (SEO) traffic is great, but its also a challenge. PPC advertising can be expensive, and a total waste of money if not done properly. However, I think it is the best way affiliate marketers can hope to ever be financially independent.
Posts: 166
Joined: Thu Oct 19, 2006 8:57 pm

Postby glenda123 » Tue Jul 31, 2007 1:42 am

Great points.

I think the term "free traffic" is an oxymoron.

You are going to spend time, energy or money to get the traffic.
So it is not free.

Anyone who has ever acquired top ranking in the search engines will tell you that the traffic is not FREE.

I think you make a wonderful point that most marketers do not have a clue as to where their conversions came from though. It is an ongoing battle to stay organized and technically on top of things to monitor your spending and know how it is monetizing.
Posts: 10
Joined: Mon Jul 30, 2007 2:19 pm

Postby doston » Tue Oct 23, 2007 3:54 pm

I think you have to clarify the meaning of "free" and I think it's meant in the context as compared to PPC. I think we will all agree that nothing is "FREE" but you have to take it in its context. That said, I have long heard that organic searches create more traffic - it could be that people tend to put more faith in the "natural" order of the searches rather than the "artificial" rankings essentially created by who has the most money. I have no facts to back that up - it's a pure hypothesis.
Posts: 6
Joined: Tue Oct 23, 2007 1:03 pm

Postby MrCat » Wed Oct 24, 2007 4:38 pm

It would depend on your objectives IMO, opting for PPC contribute well to a good marketing mix especially at getting targeted traffic. In reality, getting 10 targeted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.

SEO is great for the long run and shouldn't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targeted traffic especially if you have time constraints on achieving certain goals.
Posts: 187
Joined: Fri Aug 10, 2007 11:12 am

Postby chriswight » Mon Nov 05, 2007 8:55 pm

I used to work at iProspect.

Here's the reasoning behind the study, from what I understood at the time. SEO is like cleaning or renovating a store you own outright (ie. no rent payments). The fact that the shop is there at all means you're already getting foot traffic, SEO just makes more people want to walk in. When you pay for advertising, like in PPC, the returns always come at a given ongoing cost.

There's another iP study that shows that the combined efforts of PPC and SEO yield higher results than when taken individually. This is what the CEO, Fred, called "dominating the page". If you rank well both organically and in the sponsored results, you appear decisively as the authority in that niche.
User avatar
Posts: 17
Joined: Mon Sep 24, 2007 9:49 am
Location: Boston, MA

Postby Sherman C. » Wed Dec 26, 2007 2:10 am

No doubt Organic Traffic is great.
Still, PPC campaigns with proper tracking at Campaign, Ad Group and Keyword levels can produce good returns :)
Sherman C.
Posts: 25
Joined: Wed Dec 26, 2007 12:10 am

Return to PPC: Pay-per-Click Advertising

Who is online

Users browsing this forum: No registered users and 1 guest