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Any advice how to increase Adwords PPC traffi

Methods & Tips for promoting your website, or affiliate programs, on the major search engines with pay-per-click advertising. Google Adwords, Overture, FindWhat, Kanoodle & more...

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Any advice how to increase Adwords PPC traffi

Postby montyauto » Thu Apr 26, 2007 6:29 am

Does anyone have on how to increase Adwords PPC traffic?

How if we have spent on clicks and tried setting up a couple of extra ad groups using a best performing keywords but can't get enough impressions.
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Postby Lynn Terry » Thu Apr 26, 2007 8:46 am

Have you read Google Adwords Made Easy? If not, it's a free download:

If you arent getting enough impressions, this means one of two things. Either your keywords arent getting a lot of searches. Or your keywords are highly competitive and your bid price is set lower than that of competing advertisers.

I would add more keywords, try using more specific phrases.
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Re: Any advice how to increase Adwords PPC traffi

Postby EIMTeam » Thu Apr 26, 2007 10:24 am

montyauto wrote:Does anyone have on how to increase Adwords PPC traffic?

How if we have spent on clicks and tried setting up a couple of extra ad groups using a best performing keywords but can't get enough impressions.

#1) If you KNOW your best performing keywords (i.e., you've
been TRACKING them and know they convert), use them in
Yahoo and MSN Adcenter RIGHT NOW - this assumes you
are in a business-to-consumer market.

Use either the conversion tracking services provided by
them, adwords multi-channel tracking, or google analytics.

Keep in mind that no tracking product is 100% perfect, but
you'll know what keywords to kill and which to keep.

#2) Put in google analytics (free) and use all matching options
and watch which keywords convert. Take those out and use
exact match on them. Bid the exact match options to
higher positions which will significantly increase your
clickthrough rate (assuming you have a good ad).

Of course, look for negative keywords to add as

#3) Related to #2, don't be afraid to bid up to higher
positions on keywords you know convert - especially
very targeted keywords. The higher clickthrough rates
from the higher position can often offset the higher bid

#4) Split test your adwords ads. Turn "ad optimization"
off under campaign settings and choose to rotate
ads evenly. Use the free tool at
to determine when you have a valid test (note, there are other
influencing factors but that's a good start).

#5) Use odd variations for the keywords you know convert.
For example, if you have blue widget...use...


Start with those as those are generally the most common.

If you want additional ideas for odd variations use the free tool
at and check and see what variations
your competitors are bidding on for your CONVERTING keywords.

Use those yourself and track the conversions.

This last point is significant as many people use the spyfu tool incorrectly.

Spyfu collects data overtime, but doesn't analyze what
keywords are being dropped or which affiliate is using
which keywords vs which vendor, etc. Therefore it's not
predictive at all of what keywords are likely to convert.

#6)Take the variations in #5 and use in yahoo and msn.
you'll find they kick some of them out as dupes because
yahoo is still using some version of their MatchDriver
algorithm and MSN adcenter seems to use something

#7) Read the ebook Terry Recommended - it covers the
fundamentals very well about tightening up adgroups,
etc. testing, etc.

#8 ) If you have a good performing keyword that doesn't
have a quality score of great (you can turn on/off the
quality score column to see this), consider buildling a
separate landing page for that keyword to get it's quality
score up to "great".

Hope this helps some.

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Postby JFrick » Thu May 10, 2007 11:18 am

Perry Marshall, known for his adwords guide, pointed out a good technique on how to get the best CTR possible.

Create two different ads in your ad group, and display them equally for one week. Whichever ad has a better CTR after one week, keep it, and change the other one. Wait another week, find the weaker ad, and rinse, repeat! Even something so slight as capitalizing every first letter of each word can have an impact on your CTR. Tweak the weak ads little by little, and eventually you'll have a campaign with a huge click-through rate.
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Postby Sherman C. » Wed Dec 26, 2007 2:18 am

I track my campaigns at the Campaign level, then Ad Group, then Keyword Level.

-Bid for specific product names
-Select Phrase matching
-Turn of Content matching for beginners
-Bid cost $0.30 to 0.50
-Starting bid can be around $1.00 just to see ad placement, then reduce from there.
-Do simple redirect to track conversions.
-Use a good tracking tool. Analytics works fine but we can't place those on the merchants site, unless they cater for it.
-Best not to go for outright direct linking in competitive niches(aka Google Cash).
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To increase Adwords PPC traffic keep it simple

Postby Ricky Marshall » Thu Jun 26, 2008 12:50 pm

Simple Rules...

1. Match your ad copy text to your keywords.
2. Make your ad copy text is compelling.
3. Use a good PPC competitive intelligence or keyword tool to help you with keywords and ad copy.
4. Only test and use the top results from the keyword tools. Many keyword tools promise you millions of keywords. They don't promise you results from those keywords (buyer beware).

There's nothing that I HATE more than fixing a messy PPC campaign.

P.S. Make sure your ad copy matches landing page copy to turn the click-throughs to conversions.
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Postby James Schramko » Sat Sep 06, 2008 12:53 am

- Use the Content Network
- Use Site Targeting
- Use Concatenations
- Add more keywords
- Use Images

I ran a campaign with 5 million impressions and several thousand clicks per day on a fairly standard root term. It can be done.


- Use other PPC engines
- Use CPV networks
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Postby seems » Mon Sep 08, 2008 9:49 pm

I would suggest that you place the ads in the appropriate place, use better keywords, change the ads to suit the color and look of the website, customize the ads to your website. All these have worked for me great.
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Postby Daniel Cassidy » Sat Nov 01, 2008 11:23 pm

Increasing traffic will not do you any good unless the traffic is converting. Track every keyword and dump the ones that do not convert.
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Postby Kurt Henninger » Tue Nov 25, 2008 12:37 pm

Just really quickly. It could be your daily budget. If you daily budget is too low, in relation to what your cost/click is...this will limit your impressions.

If you CPC and budget are ok, try going into campaign settings and switching your delivery method from standard to accelerated
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Postby krisha » Fri Jan 09, 2009 4:35 am

PPC is a trial and error. You cannot determine in one try the right keyword for your business.
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Postby » Fri Apr 17, 2009 11:01 am

Have you tried other countries as well? (if you can even use that traffic)
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Postby Cian » Thu May 21, 2009 2:50 pm

WOW WOW WOW man, don't focus on traffic

Focus on relevance.

It's better to have one keyword that converts maybe once a month than a keyword that gets a tonn of clicks and doesn't convert.

Keep creating tightly knit adgroups with a focus on buying keywords!
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