SSWT Internet Marketing Forum

I've never seen anyone in any of the AdWords related books mention this, though I have been using this technique for a few weeks now (Shhhhhhh, I might be onto something.)

Go to Google and do a search for:
"broadband provider" "tennessee"
"broadband provider tennessee"

The latter get ZERO results though the former gets 1770 results. Therefore you can conclude that AdWords will also treat them differently.

"broadband provider tennessee" -- the search results here MUST include the keywords phrase as stated in it's entirety.

"broadband provider" "tennessee" -- this method it far more targeted. The keyword phrase "broadband provider" (my primary phrase) mush exist intact as stated. However the keyword "tennessee" can exits ANYWHERE in the search string, but MUST still be present none the less.

With the above mentioned example it becomes clear that you can target your primary keyword phrase but sill create an even more targeted search string because of the inclusion of the third word.

Your #1 goals is to try target keywords and phrases that a HUMAN would input into Google. Good Keywords / Overture Search Term Suggestion Tool all do a CRAP job of displaying human phrases. As a guideline its great, but do not use the Overture tool verbatim... cause that's where the skill comes in

Remember... shhhhh! This is our secret here at SSWT, OK!

Yip!

Though AdWords do force you to insert quotes around the single keyword.

"broadband provider" Tennessee (NOT a valid AdWords argument)
"broadband provider" "tennessee" (This works fine <go figure>)

Though both (and others) work with normal Google searching:
"broadband provider" Tennessee
"broadband provider" "tennessee"
"broadband provider" +Tennessee
"broadband provider" +"tennessee"

Hi Nissa

I've also had to call Google recently, and the quickest, most painless way to get a hold of a live human being on the other end of the line is to call 411 and to ask for Google, Inc. in Mountain View, California. They'll connect you to Google's switchboard, and from there you simply ask to speak to an Adwords account representative. Keep your account number handy.

I've done this with Overture, eBay and Commission Junction as well, and the reps are generally very helpful.

As for your dilemma with Adwords, I am really not sure what to tell you, but I do recommend picking up a copy of Google Cash. I've been making really good progress in the past two weeks with some of my campaigns, and I know it's just because I'm following Chris' advice letter by letter!

Good luck!

~Marlene~