Adwords conversion rate?

[Sandra]

Hi guys and gals,

I'm beginning to test the waters with Affiliate marketing through Adwords and other PPC.

What are you seeing as an average conversion rate? (I know this depends on a lot of factors, but I'm just looking for a general idea.) Is it similar to conversion when marketing affiliate programs on a website?

Sandra

[Lynn Terry]

I'm experiencing a much higher conversion rate with PPC than with other marketing tactics... Can also report the same with web pages that are optimized for targeted search engine traffic. The two programs I am focusing on right now have a 12-25% conversion rate (doing very well, in my opinion). Several other programs I tested didnt do much at all, so of course I dropped those...

I like to figure out the minimum conversion rate needed to break even or make a profit beforehand. For example, if I know I need a .5% or a 4% conversion rate, then I can monitor the click-through's vs sales to make sure I am in the 'profit zone'.

[Sandra]

[Lynn Terry]