Census on Adwords Campaign Settings and Split-Testing Ads

[grafx77]

Id like to get some opinions of the topics below. What are other Adwords users doing with:

1. Edit Campaign Settings > Ad Serving >
a. Optimize: Show better-performing ads more often (default)
OR
b. Rotate: Show ads more evenly

My opinion- Optimize option would show better performing ads more often, thus lowering keyword prices and improving your overall Quality Score. BUT, the rotate option would show ads more evenly to where you can splittest your Adwords ad copy more proficiently.

2. Edit Campaign Settings > Search Network......on or off

My opinion- I have heard from many users that the Search Network is better left off due to the lack of conversions from these clicks.
NOTE: I think there should be a way to track this separately, like the Content Network (Adsense)

3. When split-testing your Adwords Ads and you find a clear winner what do you do next:a) Edit the "losing ad", change a variable and then save for the next split-test
OR
b) Edit the "losing ad", change a variable and then edit the "winning ad" BUT don't change anything as to reset both ads CTR and Clicks.

My opinion- I would normally choose option "A", but have noticed that if you use option "A" - Optimize Show Better Performing Ads from question #1, then your "winner" ad would show ALOT more than its new competitor ad, thus not giving a fair split test between your two competiting ads.
Thus choosing option "B" would result in a more accurate split-test between the two Adwords ads due to the CTR and Clicks being reset.

What are your opinions?? :confused:

[motheninja]

[grafx77]

[-kz-]

Sometimes reason for lower conversions in search network are parked domains.

Which buy slightly related traffic to their parked domains from google search and content network

They buy because their parked domains show google search adds which are priced considerable higher

You will basically pay search network price for content network traffic.