5 Google Adwords Tips For beginners

[Getagrip]

The reason I'm writing this is because there are many beginners out there who throw away their hard earned dollars on Google Adwords. Since I don't want that to happen to you, here are Five Google Adwords tips which can help you hold onto your hard earned cash:

1. Turn the content network off. You will often get untargeted traffic clicking away at your ads out of curiosity. You can make money with the content network, but most people lose money on it, so turn it off, at least when starting out.

2. Use a keyword tool to help generate search phrases. There are some good free keyword tools out there such as:

1. http://www.lexfn.com/
2. http://inventory.overture.com/d/searchi ... uggestion/
3. http://www.goodkeywords.com/
4. http://www.nichebot.com

3. Don't throw a bunch of unrelated keywords into one adgroup. For example, if you are selling ice to eskimos, don't put "snowman" and "make money with ice" into the same adgroup - seperate these into their own distinct adgroups using common keywords.

4. Use your keyword in your ad, preferably in the headline (again, group common keywords together into the same adgroups). This will help lower your cost per click, since Google usally gives you a higher quality score when you do this. It can also be helpful to make sure the keywords you are using appear in the title and meta tags, as well as on your webpage.

5. Don't overspend per click. Divide the total price of your commission by 100 to get the maximum cost you should spend per click. For example, if your commission is $25, divide $25/100 to get a maximum 25 cents per click. This means that if 1 person out of every 100 people who clicks on your ad makes a sale, you'd break even. Your product may convert at 1 in 50 meaning that you can raise your bid price a little if you are willing to risk more, but keep in mind that there is no guarantee that your product will convert at 1 in 250, so try and be as conservative as possible, at least when starting out! If the keywords you want are more expensive than your maximum cost per click, try to think of related phrases that might trigger the same ad.

This isn't EVERYTHING you need to know about Adwords, but its a good starting point, and I hope it helps. If you are struggling with Google Adwords and would like more information, I'd suggest joining Wealthy Affiliate or getting a quality ebook on Google Adwords.

[CbMarketer]

[Kirk]

Some good tips here, here are a few more:

1) Research commonly misspelled keywords for your target - these can be a huge source of traffic. In some of my markets, the misspelled keyword actually brings in more traffic than the correct spelling.
2) Always be split testing ads - I just do two at a time and continue until I can get a statisically significant sample size to make a decision. You'll be amazed at how *tiny* changes can affect your response rate.
3) Try using a question in the headline - this sounded silly the first time I heard it but it works. Why? Don't really know, but it doesn't really matter...it still works.
4) Find a way to track which keywords are performing. You can probably use Google's built-in tracking system and it's easy to setup. Some high-priced keywords are really *dogs* when it comes to conversion, so it pays to track carefully.
5) Target your ad position somewhere between 3rd and 6th if you can. The first and second position will get more clicks, but more serious buyers will scan further down the list. This definitely can improve conversion.

Good thread!

[Getagrip]

[motheninja]

>>1. Turn the content network off.
and 3. Don't throw a bunch of unrelated keywords into one adgroup.

are probably THE most important tips. After I turned off the content network on my ads my conversions were down maybe 10% but my cost was down 50-60%.