Excellent information, Dan & a belated Welcome to the SSWT Forum!
I was out of town when you posted, and then returned to 'technical problems' here at the forum - so I am just now making my way to this post
Making a profit your first month is
great! It looks as if you've learned a lot in the process, also. I'm curious - did you learn all of this through trial & error, or did you read through one of the popular PPC Guides that are available now?
I, too, had a "great campaign" that didnt convert - which really shocked me. It was so "perfect" on paper! Like you, I let it run until I was satisfied that it simply was not a money maker... Very disappointing, dont you think? Every once in a great while I get the notion to run that one again... but dismiss the thought and chalk it up to a loss.
I would love to hear how things go for you in May, if you have an opportunity to give us an update - - I imagine you'll experience a greater return considering all that you've learned