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Is SEO better than PPC?

Methods & Tips for promoting your website, or affiliate programs, on the major search engines with pay-per-click advertising. Google Adwords, Overture, FindWhat, Kanoodle & more...

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Is SEO better than PPC?

Postby debroar » Fri Jul 14, 2006 12:30 pm

I've really had it with the PPC reality. I get that it works and I get the system that goes with it, however much it changes from day to day. However, for just starting a home business, it seems not to be cost effective for the results. Once one is generating income than a percentage going in this direction may be warranteed, however I've seen so many people get into large financial holes with PPC.

SEO... Search Engine Optimization, seems to be an answer or alternative in this PPC reality. This may not be short term results, however in the medium to long term it can make a difference and drive a lot of traffic to your site.

In my opinion SEO is part of the marketing machine and the distinct advantage I see over PPC is that once the PPC dollars run out you are out.. In SEO realities with a little maintainance you can be up and in front of folks consistantly.

Please understand I'm not saying don't do PPC, I am saying add SEO to the package and generate more results long term.
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Postby Jim Guinn » Fri Jul 14, 2006 11:33 pm

In a world where you have hundreds upon thousands fighting to try and be in the top 10, most of these people having no clue as to what they are doing, and the "rules" changing all the time, I think SEO is futile for the great majority and PPC is much more realistic for good results....if one really has anything worth selling. The problem is not so much SEO vs. PPC. It is that most people trying both are selling the same old crap, the same old way....and, not getting results because of that......not the SEO or the PPC.

Jim
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Postby Kirk » Sat Jul 15, 2006 8:50 am

Jim Guinn wrote:I think SEO is futile for the great majority and PPC is much more realistic for good results....Jim

This is exactly my feeling on the subject. It's important to follow basic SEO guidelines for your sites, but I wouldn't spend another second worrying about page ranking - it's a moving target that will frustrate you to no end.

I could give you name after name of people that had strong businesses built around a top 10 page ranking only to see if vaporize with the latest SE update. PPC certainly has it's challenges, and this current Adwords mess involving affiliates is a good example, but PPC is one of the best way to drain some of the risk out of your business...
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Postby itay » Tue Jul 18, 2006 12:25 am

for long term I would do both... lower risks. instead of depending on ppc only or SEO you can always enjoy both! results are changing depending on so many things to just Test Test Test!!!
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Postby Hock Ng » Fri Jul 21, 2006 12:11 am

SEO can bring lots of organic traffic... and the best thing about that kind of traffic is that you don't have to pay for every visitor. But you're at the mercy of the search engines - if they change their algorithms, you could be toast.

PPC on the other hand can bring you lots of quick, targeted traffic, if done right. The recent AdWords changes will weed out the weak players... it's survival of the fittest.

Why not do both at the same time? That way you can build for the short-term and long-term as well.

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Postby Dale King » Mon Jul 31, 2006 4:00 pm

I wrote an article on this very subject. You can view it here:

http://www.selfstartersweeklytips.com/f ... hp?t=11025

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Postby MichaelWinicki » Sat Aug 05, 2006 12:13 pm

Jim Guinn wrote:In a world where you have hundreds upon thousands fighting to try and be in the top 10, most of these people having no clue as to what they are doing, and the "rules" changing all the time, I think SEO is futile for the great majority and PPC is much more realistic for good results....if one really has anything worth selling. The problem is not so much SEO vs. PPC. It is that most people trying both are selling the same old crap, the same old way....and, not getting results because of that......not the SEO or the PPC.

Jim


Well said.

You can try selling a product very few people want, that you make no margins on, that you have lots of competition for via ppc-- but you'll get killed.

Ppc marketing is like all types of marketing... the right product at the right price at the right audience in the presence of competition that doesn't quite "get it".
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Postby Lynn Terry » Wed Aug 09, 2006 7:46 pm

Not to sidetrack the thread, but I wanted to say
"Hi Michael!" - Welcome to the SSWT Forum :D
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Postby AcapulcoSteve » Mon Aug 14, 2006 12:29 am

I agree with what Michael and Jim Guinn said, but a little SEO doens't hurt, and sure may help in the long run.
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Postby HighSchoolRichKid » Sat Aug 19, 2006 12:28 pm

PPC is, in my opinion, the best way to get traffic to your site. If you don't know what you're doing, or you choose the most popular keywords for a very competitve product, it's true you can lose money fast!! That's why educating yourself, reading some good ebooks on the subject, is essential before you dive in to a PPC campaign.

But again, nothing beats PPC for INSTANT traffic!
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Postby massimo » Mon Aug 21, 2006 8:03 am

:D Good day!
I think (both) SEO and PPC are good traffic resources...


Personally, I love SEO cause you get visitors (to your sites) without paying a dime.
When you have experience on this market, you save lot of money...

On the other side,
PPC marketing got a new revolution thanks to BigDaddy engine, and I love it very much.

Probably the BigDaddy will become the number #1 of PPC engines. It's my opinion. :wink:


Have a marvelous day,
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Postby Lynn Terry » Thu Aug 24, 2006 11:46 am

AcapulcoSteve wrote:I agree with what Michael and Jim Guinn said, but a little SEO doens't hurt, and sure may help in the long run.


I agree. It pays to optimize your web page, even if you plan to focus primarily on PPC as your means of search engine marketing. It only takes a few minutes to optimize a new web page, so why wouldnt you? ;)
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Postby captain » Wed Oct 04, 2006 1:54 am

Either with SEO or pay per click you're at the mercy of circumstances you can't control.

Pay per click, you have to have won the lottery to really afford it, and if you've won the lottery then why bother with the internet? And even if you have a modest budget, it only takes the next person who has a few more cents than you, to kill your business.

SEO is a bit more stable, but it takes time and patience and when you’ve got it sorted, the algorithms change and you’re back to square one. It’s handy when it does work but it takes time.

As for me I choose SEO, because I can wait. I’m not going anywhere!
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Postby Lynn Quario » Wed Oct 11, 2006 12:16 am

A study was done on this a little while back where Brad Callon showed on video where SEO especially the top three spots received far more clicks than the PPC.

I don't remember what the percentages were though.

The video was very interesting as they also showed what it takes to achieve one of those spots.

I don't know if the video is still online but could probably find out by going to Brad Callons SEOElite site.

Lynn :D
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Postby Daniel Cassidy » Sun Oct 22, 2006 2:48 pm

I've seen this video also. They did a experiment where they hooked up some kind of sensor that pinpoints exactly where somebody's eye looks on the computer screen.

All of the hotspots are in the top left side of the screen. That's where people tend too start looking when they first visit a website.

This is also useful information for people trying to make money with Adsense that are looking for better ad placement.

Organic search results do get more traffic then PPC, but it takes more time and lots of keyword research to effectively use SEO. Do not try and go for broad topics. People are more targeted buyers if they are searching for longer 4 or 5 phrase keywords. This is what you want to be ranking for in the top ten for in the search engines.

Regards,
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