by tknoppe » Sun Jul 19, 2009 9:13 am
A blog is by definition a means of delivering content using specific software that automatically archives messages by month/year (i.e. WordPress).
Using blog software to keep your site updated with fresh new information relevant to your business is a great idea. It lets those interested in your market know that you are the go-to person in your industry and by posting fresh content on your topic, the search engines will pick that up and if you do your keyword research wisely, you can begin to rank for your selected keyword phrases; which can in turn bring more traffic to your site and thus more potential clients.
Blog software like WordPress can run your entire web site, from blog posts to web site pages; but even if you should choose just to use a blog merely for latest news type blog posts, it's still a good way to provide fresh up-to-date news and information on your site and interact with your site visitors.