A question regarding blogging

[Bryon]

This is a rather generic question, but I am trying to discern some future direction.

We are manufacturers of custom fishing lures, and have been doing business on the web for about 4 years.

I recently started a blog about fishing, and added it to my main domain.

I have been working on optimizing and monetizing the blog, and also monetizing my main site, (adsense, etc), and have been getting some results, but I am debating starting another blog about something else entirely unrelated to fishing.

my question is this......does anyone out there have multiple blogs that they manage? Is it worth the effort? I am interested in increasing income from the blog/site. and am looking for methods, techniques,, etc/

Is more blogs better, because with two blogs, I would be targetting two completely different target markets.

ANy thoughts on this subject?

Regards

Bryon

www.daimonlures.com

www.daimonlures.com/bassreview