Anyone have any helpful tips to keep your subscribers?
Stefani Partin
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Keeping Subscribers
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8 posts • Page 1 of 1
Keeping Subscribers
by MommyEnterprises » Fri Sep 17, 2004 12:35 am
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MommyEnterprises - Posts: 1562
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by Lynn Terry » Fri Sep 17, 2004 12:08 pm
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Lynn Terry - Site Admin
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by MommyEnterprises » Fri Sep 17, 2004 12:19 pm
Here is a link to my newsletter index page:
Here is a link to the last issue:
Thanks for your help
Stefani Partin
Here is a link to the last issue:
Thanks for your help
Stefani Partin
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MommyEnterprises - Posts: 1562
- Joined: Tue Jul 01, 2003 1:23 am
- Location: California
by Hock Ng » Sat Sep 18, 2004 4:29 pm
Stefani,
I browsed through your newsletter that you posted through your link. Here are my thoughts...
1. Try to focus on one theme for each issue. When I open a newsletter with a million links, I tend to just ignore the entire thing.
2. Cut down on the ads. I look for things that I can use for my business. People are smart. They know an ad when they see one. Offer solid advice or tips and strategies.
My 2 cents...
Hock
I browsed through your newsletter that you posted through your link. Here are my thoughts...
1. Try to focus on one theme for each issue. When I open a newsletter with a million links, I tend to just ignore the entire thing.
2. Cut down on the ads. I look for things that I can use for my business. People are smart. They know an ad when they see one. Offer solid advice or tips and strategies.
My 2 cents...
Hock
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Hock Ng - Posts: 274
- Joined: Fri Feb 27, 2004 12:46 pm
- Location: NJ, USA
by gary_the_ace » Sat Sep 18, 2004 11:33 pm
I have to agree ...
We've run a few of our newsletters into the ground using a
format that is eerily similar to what you're using ... ( learn
from our mistakes
)
If you have to keep the ads in there for some reason, maybe
they're being paid for?, then put them a little lower down in the
newsletter itself so that the subscribers see content first ... my
guess is that you're getting a lot of people seeing, ad, ad, ad,
and then scrolling to remove without even seeing the content.
The other thing to do might be to keep this type of format once
a week with a few modifications, and send another issue out that
is nothing but content, no ads. If your content is good in the one
issue they get, your subscribers will be more likely to stick through
the ads they know they'll get in the other.
We've run a few of our newsletters into the ground using a
format that is eerily similar to what you're using ... ( learn
from our mistakes
)
If you have to keep the ads in there for some reason, maybe
they're being paid for?, then put them a little lower down in the
newsletter itself so that the subscribers see content first ... my
guess is that you're getting a lot of people seeing, ad, ad, ad,
and then scrolling to remove without even seeing the content.
The other thing to do might be to keep this type of format once
a week with a few modifications, and send another issue out that
is nothing but content, no ads. If your content is good in the one
issue they get, your subscribers will be more likely to stick through
the ads they know they'll get in the other.
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gary_the_ace - Posts: 52
- Joined: Fri Sep 10, 2004 12:42 am
8 posts • Page 1 of 1
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