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Do people read short emails that send you to a website?

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Do people read short emails that send you to a website?

Postby BizCardGuru » Fri Jan 04, 2008 8:00 pm

I'm thinking of adding a series of rather lengthy emails to an autoresponder series - they're actually chapters from a book, success stories & suggestions from people using a particular marketing technique, and I wondered.

Do I put the WHOLE CHAPTER in an email, which would make it very long - or put just the first paragraph or two, or an intro, and then said "Click here to read the rest on my website"?

Does that work? Anyone seen actual evidence one way or another?

Thanks!
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Postby nar321 » Fri Jan 04, 2008 10:28 pm

The second option is best. Long emails unless specifically requested are usually just deleted
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Postby BizCardGuru » Fri Jan 04, 2008 10:41 pm

Well, they WOULD expect a long email if I did it that way - I'd tell them it was an entire chapter of a book - just didn't know which option more people would be likely to go for.
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