by Bonnie Lowe » Thu Jul 01, 2004 5:15 pm
Hi Stefani,
Do you participate in any online discussion forums directly related to your newsletter topics?
Here's what has worked well for me. My website and newsletter focus on job interviewing techniques. I frequently participate in Monster.com's Interviewing Tips forum. Whenever I post suggestions and advice, I include my website link with my signature block. If people like what I say, they may check out my site and find the newsletter link. Something that works even better is when a question is asked about a topic that I have already written an article about in my newsletter. When I respond to that question, I give a brief answer followed up with something like this: "I recently wrote an article about this topic that you might find useful. Here's the linke if you want to check it out..." When people check on that article, they see all the other articles from my newsletters and this gets them interested in signing up.
I've also written and submitted articles to various online directories, with a resource box at the end of the article that directs people to my site and mentions the free newsletter.
And in the ebook I sell from my site, I mention the newsletter and include the link.
I hope this helps!