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Need help with unresponsive mailing list

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Need help with unresponsive mailing list

Postby laurie » Tue Oct 16, 2007 8:27 am

Lynn,

For me, one of the big frustrations is taking the time to put together a newsletter (every 2 weeks) for a list of about 700, and no one hardly ever takes any action.

I feel I put together a combination of good information (in the form of an article I've written) with an offer (an affiliate offer of a home business opportunity or a resource). However, it is very seldom that anyone takes action.

I need help Sad
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Postby Lynn Terry » Tue Oct 16, 2007 8:54 am

laurie wrote:Lynn,

Thank you! The link for my sign up page is:http://www.christianhomebusinessconnection.com/newsletter-signup.html

I do not have my newsletters archived, something I've been meaning to do for a while :(

I will send you a couple via pm.

Thanks again.


Hi Laurie,

I am going to find those emails you sent, and look it over so I can give you a full review ;) In the meantime, I would definitely recommend archiving your issues online! More about that in my next reply...
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Postby laurie » Tue Oct 16, 2007 9:12 am

Lynn,

I actually sent you one via the email link here. Then, I sent another one to sswt address.
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Postby Lynn Terry » Tue Oct 16, 2007 9:12 pm

One of them came through as plain text, but I assume both of them were sent in HTML?

To start, I would work on your copywriting on the sign-up page and really focus on increasing subscribers. It really is a numbers game. With an expected response rate (in general) of 1/2 to 1 1/2 percent... you need to continuously build on the readership.

The headline describes what they can do, but it doesnt include a compelling reason to do it. This free headline analysis is really fun and should prove helpful:

http://www.clicknewz.com/695/free-headline-analysis/

Just tweak it a few times and watch the different scores you get and what they mean. There are a couple more great resources here:

http://www.clicknewz.com/681/copywriting-templates/

Oddly enough, you even have to pre-sell FREE stuff! People are busy, and people have a LOT of email, so your copy has to convince them to take that action.
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Postby laurie » Tue Oct 16, 2007 9:20 pm

Lynn,

I'll take a look at the links. Thank you!
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Postby laurie » Wed Oct 17, 2007 1:32 pm

Lynn,

I changed my headline, and put it into the link you gave. It got a 40%. That is a great tool.

Were you able to read the newsletters I sent you ok?

Thanks for all your help. :D
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Postby Lynn Terry » Thu Oct 18, 2007 9:48 am

What about "Home Business Connection" instead of "our Newsletter" in the headline. Does that affect the score?

Yes, I looked them over and they look fine.

One thing I found was that sending shorter, more frequent, emails increased the response rate. You might test some things like that with your market too.
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Postby laurie » Thu Oct 18, 2007 6:28 pm

It actually drops to 35% if I change the wording.

I'll test out shorter, more frequent newsletters and see if it helps.

Thanks Lynn.
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Postby Lynn Terry » Thu Oct 18, 2007 9:47 pm

Subject lines are important also. I dont recall what yours were... Can you post the last 4 subject lines you used here in this thread?
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Postby laurie » Fri Oct 19, 2007 9:06 am

Lynn,

I only have had two. My original was:

Claim Your Subscription to the Christian Home Business Connection Newsletter.

Then, I changed it to:
Claim Your Subscription to our Newsletter and receive free information that will help you get started in your very own home business.

First one rated 27%, second one 40%

If I change it to "Claim Your Subscription to the Christian Home Business Connection Newsletter and receive free information that will help you get started in your very own home business.", it goes down to 35%
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Postby Lynn Terry » Fri Oct 19, 2007 1:02 pm

Sorry - I meant the subject lines on your actual emails :)
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Postby laurie » Fri Oct 19, 2007 1:15 pm

Oh - sorry about that.

Here are the last 4:

Want to find your niche, first name?

Tips on Creating Your Own Website

How to do Market Research

A home business opportunity from Dayspring

In all of them, I include the date (month, day, year) in the beginning of the subject line.

I look forward to your feedback.

Thanks!
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Postby Lynn Terry » Fri Oct 19, 2007 2:43 pm

I would test them without including the date. Every email has a timestamp, so its unnecessary. Also, your subject line is "prime real estate", and you want to keep it very focused. Test that for a few issues and see if it makes any difference at all on your "open rate".
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Postby laurie » Fri Oct 19, 2007 4:38 pm

I can try that. Thanks, Lynn
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Postby Lynn Terry » Fri Oct 19, 2007 7:45 pm

Keep me posted on the results, and we'll keep tweaking and working on it together until you start to see a positive improvement to those response rates ;)
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