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Have You Cleaned Your E-mail List Lately?

Newsletters, Ezines & e-Courses: From capturing email addresses to capitalizing on your mailing list - Join us here to discuss weekly newsletters, autoresponders and Email Marketing in general...

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Have You Cleaned Your E-mail List Lately?

Postby Dale King » Thu Aug 09, 2007 8:03 am

According to Forrester Research, each year 25% of email addresses on your list will go bad. By bad I mean undeliverables and opt-outs.

This means that if you aren't cleaning your list regularly, your e-mail marketing efforts are probably being wasted?

Which begs the question...have you cleaned your e-mail list lately?

Dale King
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Postby KeithCash » Sun Sep 30, 2007 6:32 pm

No and may never. JJ

I get so many hard to keep up

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Postby Home_Based_Mom » Sun Oct 14, 2007 8:55 pm

I once has a newsletter sign-up on one of my websites through GetResponse. I went in to actually look at the list and discovered there were only a couple of entries that might have been real people. The rest - several hundred - were obvious spammers and phishers with addresses like bankofamerica at yahoo dot com :roll: or paypal at hotmail dot com :roll: :roll: or "friend" at something dot whatever in China or Rumania or . . . :!:

I deleted the list, took the form off my site, cancelled GetResponse, and have not looked back.

The money may be in someone's list but it sure as heck wasn't in that one.

Another time I purchased some leads (not cheap stale ones) and loaded them into another autoresponder. I would always put myself on any list to see what the message looked like - if it even came through. Much of the time my own copy (literally from me to me) did not make it to my personal in basket. Many others bounced back as spam, even though their spam score was always less than 1. Who knows how many were just junked in cyberspace along with the one I sent to myself.

I gave up.

There has to be another, better way.

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