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List building and opt ins

Newsletters, Ezines & e-Courses: From capturing email addresses to capitalizing on your mailing list - Join us here to discuss weekly newsletters, autoresponders and Email Marketing in general...

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List building and opt ins

Postby theflyingdutchman » Tue Oct 24, 2006 9:00 am

Hi Lynn,

I have a burning question about listbuilding, do you have some time for me to read this. Don't get me wrong, I am not asking for extra favors or something like that but It is hard for me to get a proper answer to the following question(s);

Many services around the web have offers to buy lists, some of them even claim they sell it to only one person (chunks of leads, opt in's). When I ask around on other forums I usually get a negative advice concerning these listbuilding services. That makes me wonder then how these services can maintain to exist if they are no good.
Is it worth the trouble (and the money) to invest in this and if so, where and who would I have to go. Like any business aff. marketing takes time, planning and investment and I do not mind investing in something if it returns some results.

So! Should I do this? I would be very gratefull if you can shine some light on my dilemma 'cause the point is that I am trying to stay away as much as I can from money making programs and focus more on the somewhat underexposed products at Click Bank.
OK I rambled on log enough, hope you can shed some light on this.

Best Regards,

Ton
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Postby Lynn Terry » Tue Oct 24, 2006 10:56 am

Hi Ton,

The advice you have received is on target - and I dont personally know of ANY lists that you can 'purchase' that will yield a good ROI (return on investment).

The best leads that you can get are the leads you generate yourself. You might put up what they call a "flycatcher" page where you give away a free report. They sign up for the report with their first name and email address, and you email them a copy once they confirm their request (double opt-in).

Obviously the report needs to be on the same topic as the content and products/programs you plan to promote when you follow up with this list.

In addition to building a list, building a website around these products and optimizing it to rank well in the major search engines is another good way to reach your target market. This will also help you to build your list ;)
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Postby woellner » Fri Oct 27, 2006 8:55 pm

I agree with Lynn. The ONLY good way is to setup what I would call a squeeze or "flycatcher" page and offering software, eBooks or services (like website graphics). This way you will get only the people interested in your niche. Buying a list I would consider spam because they never signed up to get what you have to offer.

Here's an example of my flycatcher page. It's a test page and part of a bigger project I am working on. It also might be useful to you since you have questions about building a list. http://www.johnwoellner.com/recommends/listbuilding3
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Postby theflyingdutchman » Tue Oct 31, 2006 3:29 pm

Oeps!

I missed the answers, thanks you guy's for your tips.

Ton
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Postby Brian Lam » Wed Apr 11, 2007 1:38 pm

Although I would very much agree on that point that purchasing of any list will not yield good ROI, but I disagree that as it still yields results for the buyer of that list.

If your follow up autoresponder sequences are good, you will be able to get more dollars out from that list even if your initial ROI is not that fantastic. All you need to do is constant communication and reminders of your product.

Either way, you can use that list to ask them for referrals thus increasing the quality of your leads and making your conversion rate higher.

Regards,

Brian
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Postby braver55b » Fri Jul 27, 2007 2:49 pm

Offer a free report to build your list. (it has to be of high quality, something you would be willing to pay for)

Participate in those internet marketing giveaways and contribute a product and you should rapidly build up your list.

Its commonly stated that a prospect has to be exposed to your product up to 7 times before they will purchase your product.
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Postby Jeff Casmer » Thu Aug 16, 2007 10:36 pm

Hi,

List building is all about building your list from what you generate through free ebooks or courses that you offer....or using a squeeze page...

The days of buying lists...or buying leads.....are almost if not already dead....
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Postby trafficwave » Thu Sep 27, 2007 1:31 am

Purchased lists are about the fastest way I know of to get blacklisted and possibly lose your AutoResponder account.

Most of these so-called "brokers" and list providers are doing nothing more than harvesting the internet and/or tradiing with other "brokers".

The joke is on the people buying the lists as they often buy this junk thinking they are getting "fresh" leads.

There simply isn't a better lead than the one you personally generate from your own offers and promotions.
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