To "Fishing Basics" Scott...
Ad prices vary greatly! Just to give you an idea of how much they can vary from ezine to ezine, check out these ad rates:
Xtreme Marketing Tips - http://www.ezinehits.com/ad-rates.htm
Solo Ad - 19,000+ subscribers - $149
The Web Head News - http://www.webheadnews.com/ezineads.html
Solo Ad - 20,000+ subscribers - $50
TheAffiliateReview - http://www.theaffiliatereview.com/Advertising.php
Solo Ad - 50,000+ subscribers - $125
To Scott's and Alice's lists of factors that effect pricing I would also add the amount of time the list has been around as well as its reputation.
To "Stratola" Scott:
Hey, I don't see our happenin' forum on your list. Gosh, we even do public floggings to spammers. Better check it out... post haste!
http://www.HomeBusinessOnline.com/community/forum/
Signed,
One of Lynn's nutcases!