Just as an experiment, a friend of mine subscribe to ten
different opt-in e-mail marketing lists to see which ones are
effective. Many websites and online businesses have resorted to
sending promotional materials to people who have subscribed to
them in an effort to boost their sales or traffic. Opt-in email
marketing sends newsletters, catalogs updates and many more
promotional materials to website visitors who have agreed to be
updated whether monthly, weekly or semiannually.
Through e-mail, an internet user that is on the list will
receive their updates through email. If a promotional material
piques their interest they will go to the site to learn more or
to purchase outright. For the website operators or owners, this
is a chance to remind their list of their existence and parlor
their wares. With the numerous sites in the internet that
offers the same products or services in one way or the other,
the competition can get pretty tight and it is easy to be
forgotten.
Back to my experimenting friend, he tried to find out which
opt-in marketing strategies grabbed a person into begging for
more. Some would send in very simple fashion, some would very
outlandish while there are some that would just lie in between.
The differences could easily be noticed and some have gotten the
idea of an effective opt-in marketing strategy. He dubbed them
effective because he felt like he just couldn’t wait to go their
site and learn more, the more persuasive ones even got him
halfway to reaching for his wallet and to his credit card before
he realized this was only for an experiment.
Many companies and site present their promotional materials in a
wide variety of concepts. Each has their own distinctive style
and designs, but more than the outline and the presentation, the
content and the articles are what keeps the attention of your
potential customer locked on to your opt-in marketing medium.
Creativity is the key here.
From talking to many satisfied opt-in list subscribers and
forums, I have learned of what is essential in opt-in marketing
and what makes the subscribers begging for more instead of
lining up to unsubscribe.
Keep your promotional materials light, creative and original.
Many people are stressed out as it is. Getting a stuffy business
proposal rather than a light hearted e-mail may just agitate
them more. A warm friendly smile or banter is always more
welcome than a serious business meeting or proposal. While you
do want your customers to take you and your products and
services seriously, you also want to show them that you know how
to have fun.
Splash some color in your emails as well as provide some photos
and articles that can be related to you but show good news or
good light hearted images as well. Provide a newsletter or
promotional materials that will keep them in a light mood. Make
your materials eye catching and grabbing that they wont be able
to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an
experienced and professional copy writer to write them for you.
An effective copy writer should be able to build trust between
you and your customers. They should be able to establish your
credibility in what they write. It must be informative but not
too stuffy. Let go of the professional jargons and “talk“to your
recipients.
A good article and content should be able to outline the
benefits of your product and services and why they need what you
are offering. But do not look to be overeager and too
persuasive. It should be able to entertain as well as lead them
to buying from you.
Your promotional materials should be clear. Don’t leave people
guessing. You should lead them to you and not vice versa.
Explain to them what they need to do in a manner that won’t be
confusing. Try to anticipate also what your target client needs.
Do your research and information gathering, many sites will be
able to help you with that.
Provide clear and crisp images of what you are offering. If the
people know what you have for them, they are more likely to beg
for more. For example, if you are selling a car, provide them
photos but only enough to encourage them to go to your site for
more.
Hope you liked it
