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Mark Hughes - Buzzmarketing Book

Offline Marketing tips and techniques - how to market your online business OFFline. Also discussing Offline Business set-up and strategy.

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Mark Hughes - Buzzmarketing Book

Postby pearl » Fri Jul 29, 2005 1:42 am

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/rev ... ting_x.htm

Very cool review of the book Buzzmarketing
http://www.amazon.com/exec/obidos/ASIN/ ... rketing-20
pearl
 
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