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NUDE modelling

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NUDE modelling

Postby HowardH » Sat Sep 18, 2004 12:46 pm

Made ya' look! :D :D :D :D

NUDE is a marketing acronym:

Novelty
Utility
Dependability
Economy

There has been some very interesting research on this model, and one very interesting result stands out against all the rest, namely, if you rate your business in each of these 4 categories on a scale of 0 to 100, and your score is over 312, you will get enough referrals for your business that you won't have to ever buy advertising again. At least as long as you maintain a high score, anyway.

This appears to be a threshold effect. Anything under 312, and you get very few referrals. But a score of substantially more than 312 doesn't help any more than just barely 312.

Another interesting thing about this is that each of these 4 categories is perception, not reality.

There is no way to get a perfect 400, because the 4 categories have two opposing pairs. Novelty vs. Utility is a problem. For instance, when the fax machine was first introduced, it was certainly novel, but people's reaction was, "Why would anybody want to send documents over the phone?" Nowadays, the fax has recognized utility, but it's no longer novel.

Dependability and Economy have similar tradeoffs. Something might be extremely dependable, but too costly, or very inexpensive, but not sufficiently dependable.

Next time you embark on a marketing campaign, either online or off, try evaluating it using the NUDE model.
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Postby Lynn Terry » Sat Sep 18, 2004 1:31 pm

LOL - I had my delete finger poised ;)

Great post - and interesting stuff! Thanks for sharing.
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Postby Baggs » Mon Sep 20, 2004 8:47 am

Another interesting thing about this is that each of these 4 categories is perception, not reality.


And perception can be easy to work on on the internet - a small but well run web pressence can compete as well as (or better than) a company with a budget of £000's because you can give the perception of beig bigger than you really are.

Obviously if the reality does not live up to the promisses (ie you can't deliver on the comitments made on the website) then that is all for nothing, but at least the web gives you a fighting chance :)
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Postby Carrielee » Mon Sep 20, 2004 12:28 pm

LOL! Darn it!
After finding out that my pinup model lookalike is Bettie Page,
I was all set to put this particular offline marketing tool to the test!
ROFL

Carrie
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Postby HowardH » Mon Sep 20, 2004 1:09 pm

Carrielee wrote:I was all set to put this particular offline marketing tool to the test!
I bet you'd be good at it :wink:

BTW, that was basically a report on a session that I attended that was given by Scott DeGraffenreid (AFAIK, he doesn't sell anything over the internet, but here is his company page and a short bio), a very interesting fellow that lists his occupation as "Social Network Analyst", a branch of mathematics that he claims was developed "in order to give statisticians something to laugh at". I've attended a couple of his presentations, and he is a fascinating speaker. I have learned some really interesting stuff from him. He is based iin the Plano, TX area, so I get to hear him speak 3 or 4 times a year.

Dallas, Ga? Looked that up on the map, and I see you are in the general vicinity that got the tail-end of the hurricane last week. I hope everything came out ok.
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Postby Carrielee » Mon Sep 20, 2004 1:12 pm

Thanks for asking :)
We had heavy rains and flooding for a couple of days, power outages for several hours, and a tornado caused some trouble in the county west of me, about 45 minutes away.

My dsl gave me trouble for a couple of days off and on.

All in all it wasn't much. The power outages were fun :)

Carrie
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Postby HowardH » Sat May 07, 2005 7:54 pm

Carrielee wrote:The power outages were fun :)
So you got to try out some in-home nude modelling??

:wink: :lol:
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Postby nuttymarketer » Thu Aug 18, 2005 4:39 pm

dear Howard,

Thats a really superb way to see a business. NUDE.....I like that. I will try this in my business too. Thank you for great IDea. I must be sure my people will get shocked to see me using these four letter word XXXX....naahhh lets use it NUDE.

Arvind Kumar :D :)
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New book by Dr. Degraffenreid

Postby HowardH » Sat Sep 03, 2005 10:14 pm

I have had the pleasure of hearing Dr. Degraffenreid speak in person, and I would like to recommend his book on the subject. As far as I know, he is the person that originated the term "NUDE Modelling" for this.

BTW, that is not an affiliate link. I have posted it just because it has Novelty, Usefulness, Dependability, and it's Economical. It's also proof that the concept works!

:lol:
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