Online - I promote both my business and the business opportunity by posting on a number of forums, primarily focused on home-based business.
Offline - I hand out hundreds of self-promotion items - samples of my products that have my message imprinted on them. Not only are they taking my business card info, they are also accepting a functional product that they can use on the job, or in their personal life.
By the time a person has gone through one of my pads of sticky notes, they have been exposed to my name and one of my products over 100 times.
My pocket screwdrivers, ink pens, shrimp peelers (disguised as letter openers), magnetic phone indexes, calendars, and more expose my clients and prospects to just a small sampling of my products - yet reap me great rewards and many clients will buy the exact products I'm using.
No other media has given me the impact and results as I have gotten with my promotional advertising.
Dennis