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12 Ways To Promote Your Website Offline

Offline Marketing tips and techniques - how to market your online business OFFline. Also discussing Offline Business set-up and strategy.

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12 Ways To Promote Your Website Offline

Postby mywahmommy » Fri Jul 07, 2006 2:14 pm

So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.

And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!

Here are 12 extra ways to promote your website without even turning your browser on:

NUMBER ONE:
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your "snail mail "address - they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.

NUMBER TWO:
Print your URL and email address on all letterheads, business cards & compliment slips, in the format www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.

NUMBER THREE:
Business closed for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk" Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.

NUMBER FOUR:
Include your web address in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the world Wide web.

NUMBER FIVE:
Type your website address into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address

NUMBER SIX:
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.

NUMBER SEVEN:
Look for unusual promotional items at holiday times - WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology

NUMBER EIGHT:
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients - a favour which they reciprocate.

NUMBER NINE:
Magnetic car stickers featuring just your company name and website address help get you seen while you're out and about and can be a great conversation starter!

NUMBER TEN:
Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.

NUMBER ELEVEN:
If you're in a restaurant or hotel with a guestbook - sign it! And don't forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.

NUMBER TWELVE:
Make sure that any newspaper and other offline ads feature your website address prominently - don't hide it away in the small print!

:D
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mywahmommy
 
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Location: New York

Postby John Triscan » Wed Aug 02, 2006 9:18 am

Here are a couple more:

Also put you web address on your car or company vehicles.

At trade shows you should have your webaddress printed on the top of you stand ie. instead of just ABC Company, use www.abccompany.com

Any proo gifts that you give to customers should have your web address printed on it.

Include a flyer with products delivered.

Include a flyer or even a post it note with any invoices or reminder payments.
John Triscan
 
Posts: 9
Joined: Fri Jul 28, 2006 5:17 am

Postby ElevatingYourBusiness » Sun Oct 29, 2006 2:36 am

For print, I make sure that my web site is easy to read... www.elevatingyourbusiness.com is not easy to read... but www.ElevatingYourBusiness.com makes it easier.


Other ways to market offline to get folks online...

1) I have postcard size coupons for those to join my ezine

2) I created a printed newsletter

3) My logo for printed materials includes .com after my business name and the .com is in italics

Just a few others to add to your list.
ElevatingYourBusiness
 
Posts: 179
Joined: Thu Nov 25, 2004 7:57 am


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