Hi Kim & Welcome to the SSWT Forum!
(I have to let you guys in on this: Kim is a very close friend of mine, though we lost contact for a couple of years until very recently, and she was also the one that introduced me to online business In fact, she shared a resource with me back in 1996 that ended up being the foundation for everything I have done since. Give her a warm welcome )
First - Congrats on the eBay success, Kim ... it does make me wonder, though, why you want to focus more on website sales than continuing with the eBay sales.
My first two thoughts would be: Search Engine Optimization and Pay-per-Click advertising. You might also try networking on forums and in email discussion groups - also, Ryze.com has been the source of A LOT of traffic for me, and many others (be sure to sign my Ryze guestbook: http://www.ryze.com/go/WebServiceNetwork ).
I look forward to hearing other tips & suggestions, and interacting with you here at the forum. I'm sure you'll be a great asset to those that are just getting into eBay selling!