Not only do you have to know what the market is hungry for, you will also have to promote your eBooks. Whoever said, "Build it and they will come," was not talking about eBooks.
Fact is, writing the eBook is the easy part. At least from my perspective. I have written several and all have made money. Actually, a few years ago I developed a multi media program entitled, Street Smarts Marketing and Promotions, which I have since then turned into an eBook. I sold a considerable amount of the multi media format, and a considerable amount in eBook format. I then released an eBook entitled, "Street Smarts Internet Marketing." I was able to quickly sell the second eBook to many of the folks who bought the first eBook.
Whatever you decide to write about, keep a database of buyers. That way you can continue to market to them with other eBooks that you release. It is easier to sell to people who have already purchased from you than to someone who is not familiar with your writing style. Of course, your product has to have high value in order for people to buy from you a second, third, or fourth time.
I base my eBook topics on my market. What is it that would be of great benefit to them? In that I am a marketing and promotions advisor as well as a keynote speaker and trainer on the topics of sales, marketing and promotions, the majority of my writing addresses those topics.
Feel free to download my free eBook on Internet marketing. The link is in my signature. In it you will find some great tips on how to gain visibility on the Internet. My experience indicates that visibility equates to profitability if you know how to capitalize on your position on the Internet.
Kathleen Gage
www.kathleengage.com
