This Forum Has Been Archived
*Click Here To Visit The NEW Forum*

 

 


How to Motivate Your Prospects

Newbies are welcome! Join us here to discuss anything related to getting started with your first eBiz - or even a new eBiz model. From ideas to implementation. If you've got questions, ask them here! -- NOTE: topics in this section may get moved to more appropriate categories at some point. If you are unsure where to post your question, feel free to post it here!

Moderators: angienewton, Al Smith, tknoppe, terrapin719, lisamariemary

How to Motivate Your Prospects

Postby David Jackson » Mon Apr 20, 2009 9:48 pm

There are two basic factors that motivate all prospects, and turn them into customers:

1. Discontentment.

2. A Desire For Change.


And as complicated as some people try to make it, if you simply focus your advertising message around those two psychological points of fact, the better off you'll be.

The most effective advertising focuses on a clear and succinct message that will emotionally arouse the discontentment the prospect may be feeling, and offers a clear solution that will light a spark for the desired change.

As an advertiser, it is your job to create discontentment inside the psyche of your prospects, and make them desire the change that you're offering. For example, people aren't going to sign up for Jenny Craig or NutriSystem diet programs if they are satisfied with the way they look. And people aren't going to go out and buy a shiny brand new car with GPS and all the other bells and whistles if they're content driving their beat-up old jalopy.

Diet commercials work because the target audience sees how much thinner they could look in just a few short weeks, and they desire that change. New car commercials work because they make the target audience see just how crappy their old car really is, and they have a desire to trade up for a shiny new model.

That's what effective advertising does - creates discontentment inside the psyche of your prospects, and makes them desire the change that you're offering. And if you're selling something, that's what your advertising is supposed to do.

When you get right down to it, advertising is really simple, as long as you don't make it complicated!

David Jackson
Last edited by David Jackson on Tue Apr 21, 2009 3:59 pm, edited 1 time in total.
User avatar
David Jackson
 
Posts: 137
Joined: Wed Dec 03, 2008 3:46 pm
Location: Schenectady, NY

Postby tknoppe » Tue Apr 21, 2009 7:25 am

Yep, find the need & fill it. Determine the problem & solve it. People will pay for these things. ;)
User avatar
tknoppe
Elite Member
 
Posts: 1026
Joined: Sun Sep 14, 2008 11:36 am
Location: Missouri, USA

Postby angienewton » Tue Apr 21, 2009 8:56 am

So true! Great post.
User avatar
angienewton
Elite Member
 
Posts: 1132
Joined: Sun Oct 12, 2003 9:11 pm
Location: IL

Postby David Jackson » Tue Apr 21, 2009 9:27 am

angienewton wrote:So true! Great post.


Thank you!

David Jackson
User avatar
David Jackson
 
Posts: 137
Joined: Wed Dec 03, 2008 3:46 pm
Location: Schenectady, NY

Postby David Jackson » Tue Apr 21, 2009 9:29 am

tknoppe wrote:Yep, find the need & fill it. Determine the problem & solve it. People will pay for these things. ;)


If done right, it never fails does it, Traci? :)

David Jackson
User avatar
David Jackson
 
Posts: 137
Joined: Wed Dec 03, 2008 3:46 pm
Location: Schenectady, NY


Return to Getting Started - Learning the Basics

Who is online

Users browsing this forum: No registered users and 1 guest

cron