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How to Energize Your Mailing List

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How to Energize Your Mailing List

Postby David Jackson » Wed Apr 15, 2009 2:28 pm

If your mailing list isn't producing the kind of results that you expect, here are are a few tips that may help energize it.

1. Make people opt-in to your list. Research has shown that when people have to opt-in to your list, they are more "qualified" prospects.

2. Provide valuable, interesting information. If the information you send your list is boring or crap, your prospects will either ignore future mailings or opt-out faster than you can say "Hussain Bolt." :wink: Neither scenario is good.

3. Don't make every mailing a sales pitch. If you make a sales pitch each time you mail to your list, they won't respect your information.

4. Keep your list motivated. Conduct reader surveys and opinion polls. Let your prospects know their opinions matter.

5. Keep your list clean. If after mailing to your list consistently for two years, drop those prospects who haven't made a purchase. If they haven't purchased anything in two years, they're probably not going to. DEMC cleaned their list recently, and their list shrunk from 135, 000 to 35,000. But here's the amazing part. Even though DEMC's list is 100,000 subscribers smaller, it's just as responsive as its ever been, according to advertisers. Dropping a bunch of deadwood won't hurt your bottom line.

6. Separate your list into two categories - customers and prospects, and mail your customers special offers to reward their patronage. If they purchased from you once, they'll purchase from you again and again. You just have to give them a reason.


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Last edited by David Jackson on Thu Apr 16, 2009 7:04 am, edited 3 times in total.
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Postby angienewton » Wed Apr 15, 2009 8:13 pm

Great tips, as usual! I really need to get back to my list. I had let it go by the way side because (insert excuse here) I was so frustrated making the html work in Aweber. I need to just get back to the list and for now I'll be doing it only in plain text. Nothing exciting but I want to keep in touch with my list on a weekly/monthly basis.

I'm trying to brainstorm things to send to them and I do want to do some sort of poll or survey to see what they want to see on my website.

I also need a separate mailing list for my blog and need to get over being scared of the techy factor and just learn how to do it. At this time, I can't outsource it so it's all me. Gosh I look forward to the day I can outsource all this stuff that I don't care to do.
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Postby David Jackson » Thu Apr 16, 2009 7:04 am

angienewton wrote:Great tips, as usual!


As usual, thank you! :wink:

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Postby mellymom3 » Fri Apr 17, 2009 5:18 pm

yes, good tips. I have had to re-evaluate and go over some of my followups. I did find I needed to add some more personal things and interactive things such as asking questions, and over all sounding like a person who cares and not just someone who wants to make a buck. Luckily my list is pretty new so I was able to go and change things without much of a problem.
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Postby David Jackson » Fri Apr 17, 2009 6:01 pm

mellymom3 wrote:yes, good tips. I have had to re-evaluate and go over some of my followups. I did find I needed to add some more personal things and interactive things such as asking questions, and over all sounding like a person who cares and not just someone who wants to make a buck. Luckily my list is pretty new so I was able to go and change things without much of a problem.


Thank you! The first step to correcting a problem is to recognize that there is a problem. The second step is to take corrective action. You've done that. I salute you.

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Postby MommyEnterprises » Wed Apr 22, 2009 9:50 am

Thanks for your tips. I have a few mailing lists that need some energy, LOL!
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Postby David Jackson » Wed Apr 22, 2009 2:31 pm

MommyEnterprises wrote:Thanks for your tips. I have a few mailing lists that need some energy, LOL!


My pleasure, Stefani! Anytime.

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so practical

Postby mlm prelaunch » Sun Apr 26, 2009 2:02 am

This is so practical and a great way to educate those who still keep that "long dead list". :wink: Great!
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Re: so practical

Postby David Jackson » Sun Apr 26, 2009 9:26 am

mlm prelaunch wrote:This is so practical and a great way to educate those who still keep that "long dead list". :wink: Great!


Thanks! :)

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