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Website Traffic: Quality vs. Quantity

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Website Traffic: Quality vs. Quantity

Postby David Jackson » Wed Mar 18, 2009 10:49 am

My Free Marketing Tips Blog is brand new. I started it back in December. As a result, I'm not getting much traffic yet. Some days, I'm lucky if I get 40 or 50 visitors to my blog On a good day, I'll get around 80 or 90 visitors.

But that hasn't stopped me from being successful and making money. Why? Because the quality of my traffic is so good, I'm not dependent on the quantity of traffic I get.

You see, most marketers focus on gettting as much traffic to their sites as they can get. They really don't care where it comes from. They just want traffic, and they'll advertise on free ad sites and trade links with anybody. As a result, most of the traffic they receive isn't targeted. Their visitors don't purchase anything, and probably never will. Because it's not quality traffic.

I take the opposite approach. I shoot for quality traffic. First of all, I don't trade links, unless you have an established, quality website that is relevant to mine. In addition, I only write articles that are geared to my target audience. I don't try to be all things to all people.

My specialty is marketing, and that's all I do - period. And I only "hang out" at small business and marketing forums, because that's where my targeted audience hangs out.

As a result, my conversion ratio is exceptionally high. For every 10 people who visit my site, 3 of them will either purchase my consulting services, or purchase one of the affiliate products I sell. Some purchase both. That's a whopping 30 percent conversion ratio! With that kind of closing ratio, I really don't need a lot of traffic to make good money.

Having that kind of conversion ratio takes a lot of pressure off of me - financially speaking. I can play on my computer all day, and not have to worry about paying my bills.

If your website isn't making as much money as you'd like, instead of quantity, try focusing on getting more quality traffic to your site.

It works for me!

David Jackson
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Postby tknoppe » Wed Mar 18, 2009 11:46 am

Good topic David, one I was discussing just this AM on Twitter in reference to followers/following. You want 'targeted traffic' not just numbers for numbers sake: but folks who are interested in what you have. This is why I like Twitter so much, if used wisely with seeking out targeted people to follow - thus increasing the likelihood those same targeted people will follow back - you are creating a target market 'list' so to speak, via Twitter. Other social media tools like Stumbleupon & Digg may bring traffic, but it's not necessarily targeted traffic, so not quite as effective in converting those visitors into sales.
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Postby angienewton » Wed Mar 18, 2009 12:04 pm

Oh yea, I'm all over quality vs. quantity. Great tips from both of you.
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Postby David Jackson » Wed Mar 18, 2009 12:50 pm

tknoppe wrote:Good topic David.


Thanks, Traci! And thanks for your valuable contribution to this thread!

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Postby David Jackson » Wed Mar 18, 2009 12:51 pm

angienewton wrote:Great tips from both of you.


Thanks, Angie!

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Postby tam2005 » Wed Mar 18, 2009 1:31 pm

Hi David,

That's some awesome advice there. I also went to your blog...I liked what you had to say. Some good information there. :)

Thanks for sharing with us.
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Postby David Jackson » Wed Mar 18, 2009 3:54 pm

tam2005 wrote:Hi David,

That's some awesome advice there. I also went to your blog...I liked what you had to say. Some good information there. :)

Thanks for sharing with us.


Hello, Tam:

Thank you very much! I appreciate you saying that.

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Postby tam2005 » Thu Mar 19, 2009 10:27 am

You're most welcome. :)
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Postby terrapin719 » Thu Mar 19, 2009 11:33 am

Great topic indeed. I have a blog that averages around 100 visitors per day, I blog there maybe once per week and because the traffic is targeted that site is pulling in around $200 a month with very little work from me. (Now, if I could just pull my brain out and get focused, I'm sure it would do much better!)
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Postby David Jackson » Thu Mar 19, 2009 1:34 pm

terrapin719 wrote:Great topic indeed. I have a blog that averages around 100 visitors per day, I blog there maybe once per week and because the traffic is targeted that site is pulling in around $200 a month with very little work from me.!


Thanks, Loretta! You helped validate the point I was trying to make. Your blog is making money even without you spending a lot of time on it, because your traffic is targeted.

Targeted traffic makes everything that much easier!

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Postby terrapin719 » Thu Mar 19, 2009 3:21 pm

It was a real eye opener for me for sure when things sort of fell into place on that site. I've been trying to mimic that on my other blogs now as well to be profitable all the way around.
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Postby David Jackson » Thu Mar 19, 2009 4:38 pm

Loretta, why not try building up that $200 per month site? It shouldn't be that difficult. You already have a foundation you can build on.

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Postby terrapin719 » Thu Mar 19, 2009 6:24 pm

To be honest, I've just grown weary of the topic.

I've been considering selling the site, and then I thought maybe I'll just hire someone to blog on it for me and see how that goes for awhile.
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Postby angienewton » Thu Mar 19, 2009 6:43 pm

Amazing Loretta! I wish my blog made $200 a month. Got any cool secrets to share? LOL
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Postby terrapin719 » Thu Mar 19, 2009 8:47 pm

Just a lucky coin and rabbit's foot! LOL
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