Is Pay-Per-Click Advertising Killing You?

[David Jackson]

Over the last few years pay-per-click advertising has gotten increasingly more competitive and much more expensive.

The days of paying 10 cents for a prime keyword are long gone.

Nowadays, ppc requires a substantial investment. And if you don't know what you're doing you can lose a ton of money.

In that regard, before you enter the ppc arena, I suggest you take time to study the ppc market and learn how to make it work to your advantage with Perry Marshall's "Definitive Guide to Google Adwords."

http://www.perrymarshall.com/adwords/

If you're serious about ppc advertising, I consider it a worthwhile investment.

And just for the record, I don't make a dime if you purchase the book. This is just another fundamental marketing tip.

David Jackson

[MommyEnterprises]

I was using Google Adwords but in the last year stopped my campaigns. Since the market I advertise in is quite expensive, I will probably put it on hold until I find another niche that is not so competitive.

[David Jackson]

[Ron Killian]

I agree it has gotten so expensive. I've only dabbled in it, seems to be very time consuming as well. Many say customers either cost you time or money, seems with PPC, it's both. Course what do I know..

[Oregon Coast Guy]

I've been a long-time fan of Perry's book and recently purchased SpeedPPC. Jeremy Palmer also does some good teaching on PPC, covering all 3 of the major players.

Once the new year hits, I'm going all out on my campaigns.

Regards,

Tony Thomas

[Kurt Henninger]

PPC can be quite expensive, and depending on your niche, people often have to go negative on the initial sale in order to acquire a customer.

A great way to overcome this is to not only refer people to a sales page, but to get their email and name and use an autoresponder to continually market to them.

In this way, you can eventually get back your $$ from the initial PPC investment.