Dale -
That was an excellent article. I'm finding my way, and this made it that much easier to understand.
So, the key is to actually HAVE a business, one that is UNIQUE to you, and then to take an active part in the socializing and the discussion at hand, and only when it's not so much self-serving, do you suggest what your business can do to help them, and suggest that they go to your website to read more about it.
I think I get it. It's like if you were at a party and everyone's talking about what Miranda should do to get a boyfriend. Everyone has suggestions for Miranda to resolve this concern; and someone remembers that that's just the sort of work you do because you've mentioned it in the past, so they call you over, and you give her your card at their request.
You've been a part of the community long enough to establish a reputation, and maybe even helped other people who've returned to tell everyone else how successfully you were able to help them, and you are able to attract customers by your reputation and by testimony from the rest of the community. There should be no real need to blatantly advertise yourself. You've simply been around and participated in things long enough that people naturally are brought to you. (And of course, you ARE good at what you do!)
Did I get that right?
Shame on me for not really realizing it sooner.
Mitch