SSWT Internet Marketing Forum

Kathleen and Bob,

Kathleen-

Thank you for the kind words, I appreciate them. Rosiland's book really has me going! I'm totally rethinking everything! You'd be better off following someone other than me, I've barley made a dime! Thank you again for the kind words!


Bob-

I've thought about grabbing a generic domain name and going that route. Though I'm not concerned with PR as much as I am with link reputation, I do think it's a very good idea.
I see Lynn has a link to James Martell's book. Have you read it by chance? Also, can you suggest anymore places where I can learn about mini-sites? They do interest me.

Thank you both!

Scott

Scott, Robert is right about creating a handful of niche mini-sites. There are a number of benefits in doing so, one of which is that dreaded sales killer, "distraction--too much information!"

By creating these mini-sites you really now only give your visitor two options. Buy (take action) or leave. Both my newsletter sites are mini-sales sites with the ONLY intention of getting the visitor to opt-in. There is no distraction, and hence if the visitor doesn't opt-in, they probably aren't the subscriber I want anyway.

My 1 page eBay newsletter mini-site was #2 on Google for many months... however Google have now done something funky and it's nowhere to be seen But that's my problem

Think about it--you would be able to have highly targeted keywords in AdWords, combined with a very specific AdWord ad directing prospects to your highly focused mini-site. Make sure the mini-site answers their question(s), solves their problem(s), and generating sales will be inevitable.

Not only that, but from your generic root domain, simple create a site map for the SE's to crawl. Won't it be a pleasant surprise when your mini-sites start popping up on Google page one

To learn more about mini-sites, take a look at . I don't think there is anyone that makes more money from mini-sites than Phil does.

Take care,

Scott, it's 6:30AM, what are you doing up?

A mini site is really just a very specific one pager, kind of like a sales letter. It has now become harder and harder to close a sales or attract an opt-in, and hence I believe you really have to sell everything now.

Take this for an example:

I'm busy split testing two versions of my eBay newsletter mini site:

http://www.auctionhelpguide.com/indexa.html
(This is really a benefit induced sales letter)

http://www.auctionhelpguide.com/indexb.html
(This does not sells on the benefits. It's really just a page asking for a visitor to subscribe)

The results so far:

A = 73 views / 19 opt-ins / 26% conversion
B = 84 views / 15 opt-ins / 17.9% conversion

So, as you can see, the mini site that is in the form of a sales letter is outperforming the other. As I'm lead to believe, a few tears ago my page B would have been more than sufficient. Today...nope!

I hope this helps!

P.S. I'll take a look at the thread you supplied shortly

Andre,

What am I doing up so early? I still have to work!! ARGH!!! Hopefully, not for much longer!!

I checked out your sites, very impressive. Mind if I ask how you make money? I'm assuming you have affiliate links within your course.

Your saying that by building a website on the topic e-bay, would be too distracting and your converstion rate would be lower correct?


Thanks,

Cheers!

Scott