Hi Lori,
I just lo-o-ove online shopping. I buy chocolates, gourmet tea, computer stuff including computer itself, clothes, shoes, cosmetics, herbs, vitamins, fitness equipment, books and much more.
By the way, people also buy designer sunglasses onine (I manage online sunglasses store)
From my experience, free shipping always works. We offer a free shipping ocasionally and have significantly more sales then.
When I shop online I usually use Google and Froogle (a lot). If you haven’t done so consider listing your products on Froogle: it will bring you nice free traffic.
Good luck with your business!
Mia