While I may post less during the summer, it isn't necessarily an indication that my work has slowed down. In the same way, fewer posts doesn't necessarily mean there are less readers or visitors. Only those with admin access to the stats can know for certain if the visits are also declining.
Well over 90% of my new dealer sponsoring comes from people visiting forums where I post. Since the requests for packets come in year-round, with only a slight decrease, I attribute the stability to visitors and lurkers who may never post. The postings apparently decline more than the overall visits to the site.
Over 90% of my business volume is generated offline, so I can be just as busy as ever, but it isn't necessarily visible to people online anymore than it is to my next door neighbor.
My business used to drop off drastically during the summer months, so I set out to find a new group of clients to sell to during the summer. I took the same approach to the December sales slump. Now, I'm fairly busy all through the year.
Dennis Bevers
www.CuttingEdgeAdvertising.com