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Lynn Terry Admits She's A Geek!
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7 posts • Page 1 of 1
Lynn Terry Admits She's A Geek!
by Paul_Short » Fri Nov 19, 2004 12:26 pm
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Paul_Short - Posts: 85
- Joined: Mon Aug 30, 2004 5:42 pm
- Location: Canada
by Lynn Terry » Fri Nov 19, 2004 1:40 pm
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Lynn Terry - Site Admin
- Posts: 14504
- Joined: Wed Mar 26, 2003 9:01 am
- Location: TN, USA
by StephenR. » Fri Nov 19, 2004 8:09 pm
Haha I just read that blog. I for one like up front proposals stating exactly what the deal is. I remember getting the e-mails for "Mark Joyners Going Away" a while back but I have to admit that campaign held my attention.
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StephenR. - Posts: 129
- Joined: Mon Nov 08, 2004 12:04 pm
- Location: Hawaii
by shelwriter » Tue Nov 23, 2004 2:40 pm
Hey - I'm a geek too! 
The difference between what Lynn did and what some of the other IM marketers are doing is HUGE.
What Lynn did was build anticipation by building a relationship around the product. She told about how she was researching RSS and finding all kinds of information that she was putting to good use. She created an environment that said, "Hey, I'm doing this and you can too." Then, she went on to talk about how she couldn't wait to get the new RSS Exposed book in her hands.
Most "anticipation tactics" that I've seen, use exactly what Lynn stated in her blog. "Stay tuned!" "You'll see..." "Coming soon!" That's sales and hype.
HUGE difference in my opinion... LOL
Has anyone used the old "Don't click here," tactic? I have, and it works, but you have to be careful with it.
Shel - who is proud to be a geek...
The difference between what Lynn did and what some of the other IM marketers are doing is HUGE.
What Lynn did was build anticipation by building a relationship around the product. She told about how she was researching RSS and finding all kinds of information that she was putting to good use. She created an environment that said, "Hey, I'm doing this and you can too." Then, she went on to talk about how she couldn't wait to get the new RSS Exposed book in her hands.
Most "anticipation tactics" that I've seen, use exactly what Lynn stated in her blog. "Stay tuned!" "You'll see..." "Coming soon!" That's sales and hype.
HUGE difference in my opinion... LOL
Has anyone used the old "Don't click here," tactic? I have, and it works, but you have to be careful with it.
Shel - who is proud to be a geek...
- shelwriter
- Posts: 60
- Joined: Fri Oct 15, 2004 5:32 pm
- Location: Deep South
by Lynn Terry » Tue Nov 23, 2004 8:29 pm
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Lynn Terry - Site Admin
- Posts: 14504
- Joined: Wed Mar 26, 2003 9:01 am
- Location: TN, USA
by Lynn Terry » Tue Jan 25, 2005 4:09 pm
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Lynn Terry - Site Admin
- Posts: 14504
- Joined: Wed Mar 26, 2003 9:01 am
- Location: TN, USA
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