Lifetime cookies or sales?

[WAHumor]

[Lynn Terry]

Have you gotten 100 clicks yet?

[WAHumor]

I'm pushing 200, with nearly 60 clickthroughs according to the network's stats.

[WAHumor]

I decided to pause several of the ad groups, leaving the two most productive.

And the cheapest!

Now to further check out the Click Flipping method.

[Lynn Terry]

[WAHumor]

[Lynn Terry]

60 click through's and no sales? Hmm..

I like to get at least 100 click through's before I make a decision. It's hard to say anything definitive without reviewing your entire campaign. It could be anything from the keyword selection to the wording of the ad... to the offer on the landing page (among other variables).

[WAHumor]

Do you think those 60 lifetime cookied non-customers are worth the cost of the advertising, although no sales have been made?

I'll keep playing with it, but if say 6 eventually bought the product, I'd be well ahead.

[Lynn Terry]

I dont know, honestly. I dont like to rely on cookies, considering most people 'clean out' their cookies. I rather prefer to make the impulse sale. Cookied return visitors are more of a bonus than anything to bank on.

[motheninja]