I think you're going to find that everyone's marketing tactics are different, as we are all in different industries... but I agree with Mike that mini-sales sites are a GREAT tool! Used in combination with a newsletter, autoresponder, viral marketing product (ebook, ecourse, etc) and articles... its a recipe for success!
Check out this article by Shelley Lowery on the topic of Mini Sales Sites:
http://www.selfstartersweeklytips.com/a ... isites.htm