Boost Your Direct Sales Online Advertising Response

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Boost Your Direct Sales Online Advertising Response

A common mistake seen in direct sales online advertising is one of the easiest to fix. If you link your ads to the home page of your company provided, replicated website, you're probably linking to the worst possible landing page.

The best designed and most well-written ads will end up being a waste of money and time if they don't direct prospects to the exact information they want. Company provided website home pages provide far more information than your visitors need - they are not targeted landing pages. Switch to targeted landing pages to improve your response rate and increase profit.

When visitors arrive to your web page, you have just a few seconds to capture their attention and get them to act. If the landing page doesn't focus on what they came for, they probably won't spend any time looking for it. They'll likely just click away and you'll lose a prospect. Remember, someone who clicks on a business opportunity ad isn't shopping and they aren't interested in purchasing products at the moment. Just as someone who is shopping is ready to buy and not looking for a business opportunity. Link visitors to a page that's completely focused on the the information they want and they are much more likely to read it and take action.

The most effective way to deliver the information promised in your ad is to develop your own website, separate from your company provided site, and link each ad campaign to its own landing page. Landing pages are extensions of your ads. A good ad entices people to click through and the landing page expands on the offer. The landing page can list benefits, explain options, develop further interest, and provides a compelling call to action.

If you aren't ready to develop a full website with landing pages, consider setting up blog. It's easy and inexpensive to start and ads can be linked to specific blog posts.

If your direct sales company policy prohibits marketing from your own website, you can still improve ad response rates by linking to specific pages on your replicated site. Simply link opportunity ads to the opportunity page and product promotions to your shopping page.
Linking your ads to specific landing pages makes it easy to provide the information your customers and prospects want and makes it much more likely that they'll respond.

Linda Stacy manages several online resources for direct sales consultants. Visit to find your perfect direct sales company and successfully build it online by .