The Weight Assigned to the Link Pages by the Search Engines

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How to organize a proper link structure for a right seo

On page optimization for the search engines is still a crucial part of the seo efforts and helps search engines crawlers to better understand the semantic structure of your website.Besides the title of a page, search engines place special importance on the use of keywords in the text of links. This means you need to structure your links correctly. Ideally, you should only use text links on your site as opposed to graphics. Google looks for,and counts, keywords contained in link anchor text which is the clickable portion of the link. Remember that search engines cannot see graphics based links: all it has to go on is the ALT attribute for image tags, which doesn’t carry near as much weight.

Therefore,Keywords found in link text should match keywords found on the page that the link points to especially in the title of the page.
If your site has no incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you are going to show up in Google at all! You need at least one incoming link before you show up in Google and in Yahoo too.
Exchanging links with other websites is a tedious, time-consuming, and ongoing process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords. Incoming links from other sites also increase your site traffic because your website gets higher rankings with Google, which means more people will find your web pages due to you being near the top of the search results for a given keyword phrase.

You get greater exposure by being listed on different websites. The power of search engine optimization shouldn’t be underestimated. Not only should links from more sites over time steadily increase your traffic, but it also offers you some diversification from relying solely on Google for all your traffic. Traffic to your site will increase over the long-term as long as you actively manage your reciprocal link campaign. Link factors include that portion of the Google algorithm that determines page importance, which in turn is primarily dependent on PageRank (PR) - the quantity and strength of links that point to your site . However, the concept of link quality is also an important factor, which is not part of the PageRank calculation. Strictly speaking, link quality is determined by keyword factors and relevance of the page linking back to you.
Furthermore,the relevancy of links to your site is still important and search engines' ability to determine relevancy appears to have improved.Pages no longer have to contain the exact keyword phrases to be relevant but rather have to be from related industries. for example, a link to an seo site from a web design site would be considered relevant even though the keywords on the page are not specifically related to seo.








Using the right search engine optimization technique (SEO) is crucial for online success.If you want to know more about you can get into the seo world quering the search engines on this matter and for the italian language websites Stefano Sandano shows to the people of his country how to implement the right seo strategy.