which I catagorize as Gun Ho or Geek out. The Gun Ho marketer jumps in and does things on the fly. The second type is the Geek out approach which is to analyze and analyze the analysis. Realizing that either approach has problems how do the more experienced marketers handle this split and also suggestions for the beginner who may gravitate one way or another may be appreciated. When is jumping in appropriate or not. And when is analyzing appropriate or not? I also know this area has a fine shade of grey. But would like the "frame" a bit better defined.
