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keyword analysis

SEO strategy, tips & questions. How to optimize web pages. Search engine algorithms. What affects your rankings. This is where you'll find all discussions related to Search Engine Optimization.

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Postby Dennis_JM » Wed Jul 27, 2005 8:56 pm

Hi I'm just catching up. Thank you all for the insight on keyword research. Sharon & Roy really have a wide selection of tools. My question is why would someone use Wordtracker results other than to determine whether the singular or plural of a keyword is most appropriate?

I took the list I did today from Key Word Selector on Overture and Wordtracker, multiplied the Word Tracker results by 30.3 (average number of days in a month) and came up with significantly different supply demand ratios. That figures because the chances of a given result on any given day on WordTracker representing a statistical average are pure chance. There may not even be an "average" day. So why not always use Overture (plurals not withstanding)?

Dennis
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Postby Dennis_JM » Wed Jul 27, 2005 9:24 pm

Again, forgive a newbie but I’m a little confused about inbound links as displayed on Yahoo. I tried link: http://www.puppydogweb.com/names/names.htm and got a response of 2,280. But when I did an Alexa search I got only 111. Of course this matters since I can deal with 111 links but would have a hard time coming up with 2,280

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Postby Lynn Terry » Thu Jul 28, 2005 10:59 am

Overture & WordTracker get their results from different sources, so it's actually good to look at both. It's important to note, too, that Overture shows you the approx number of searches per month, and WordTracker shows you the approx number of searches per day.

It is said that Overture's data is inflated due to webmasters using it so frequently for research. That, combined with the singular/plural issue, makes me double check results at WordTracker.

As for Alexa, it is a completely inaccurate tool - not one taken seriously by site owners & SEO'ers. In order to find out how many backward links a page has, you need to use the "link:URL" command in Yahoo Search.
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Postby Ladan Lashkari » Thu Jul 28, 2005 1:31 pm

Hock,

Thank you for introducing GoogSpy. It's a very helpful tool! :)
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Question

Postby Dennis_JM » Thu Jul 28, 2005 2:12 pm

Twice in this thread it's been stated that Overture/Yahoo tracks results by the month while WordTracker tracks by the day. I tried that idea out and it just didn't seem to work. I must be missing something. So I paid a little more attention to the help function on WordTracker and found this:

". . . This shows the number of times a particular keyword has appeared in our database.

E.g. Our database currently holds 316054297 words. A count of 147 tells us that this particular word has appeared 147 times in (this is over 110 days).

Our keywords are taken from major metacrawlers (a service that queries all the main search engines simultaneously).

Our main sources are Metacrawler and Dogpile, the two largest Metacrawlers on the net. Metacrawlers have the major advantage of matching the search profile of the search engines very closely. But are not subject to the same kind of skew from software robots that continually check web site and pay per bid positions. "

Now I understand that few people use metacrawlers so the numbers are smaller but this doesn’t seem to indicate that they are listed by days but rather nearly three weeks worth of database input.

No?
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Postby Lynn Terry » Thu Jul 28, 2005 2:45 pm

It's a bit confusing, I agree. And there is a great thread here I will have to locate that goes into more detail. You are looking at info on the "Count" column. The number I look at is in the "Predict" column which is the approx number of searches per day.
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Postby Dennis_JM » Thu Jul 28, 2005 5:27 pm

Wow, that's amazing. They're usually so close with the prediction usually a little higher.

You're right, I am confused. I'll read the article tonight.

Thanks,

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Google Versus Yahoo

Postby Dennis_JM » Thu Jul 28, 2005 5:31 pm

I wonder if anyone has any idea about the relative search volume Yahoo and Google do these days. For instance, is Google twice as searched as Yahoo?

I'm trying to weight an average.

Thanks,

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Postby Ladan Lashkari » Fri Jul 29, 2005 12:53 am

Hi Dennis,

Dennis wrote:Twice in this thread it's been stated that Overture/Yahoo tracks results by the month while WordTracker tracks by the day. I tried that idea out and it just didn't seem to work. I must be missing something.

I know what you mean. I had the same confusion some weeks ago so I sent an email to Wordtracker and they explained it all.

Statistics show that Metacrawler and Dogpile engines account for approximately 0.86% of all search engine queries. So the "Count" number in Wordtracker is only 0.86% of the times people have search for that certain keyword in the last 110 days.

Now as for the "Predict" number, they use the above facts to calculate the real number of searches in 1 day.

If you are still confused, you can read this article which explain it in more details...
http://www.wordtracker.com/articles/predict2001.html

Hope this could answer your question! :)
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Re: Google Versus Yahoo

Postby Lynn Terry » Fri Jul 29, 2005 8:04 am

Dennis_JM wrote:I wonder if anyone has any idea about the relative search volume Yahoo and Google do these days. For instance, is Google twice as searched as Yahoo?


:arrow: http://searchenginewatch.com/reports/ar ... hp/2156451
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Postby Dennis_JM » Fri Jul 29, 2005 8:25 am

Thank you, Ladan,

That clears it up nicely.

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Postby Dennis_JM » Fri Jul 29, 2005 8:35 am

Thanks, Lynn,

That's exactly the data I was looking for.

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Weighted Average

Postby Dennis_JM » Fri Jul 29, 2005 9:08 am

Okay, so if I’m trying to rate keywords I’d start by determining the demand by using the Overture Keyword Tool and then assess the supply by doing an all words search on Google, Yahoo and Wordtracker.

Now here’s where it gets tricky. I’d want to convert the Wordtracker daily estimate to a monthly figure by multiplying by 30.3. Then I’d weigh the Yahoo supply figure against the Google number by multiplying the Yahoo number by .44, since there are more than twice as many searches are done on Google. I could then take the three adjusted values and average them for a better picture of supply pages across all three sources.

Of course, this isn’t an accurate gage of competition, since most of the pages in the mix are inconsequential but it should give me a good idea of which keywords to start digging on. Yes?
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Postby Dennis_JM » Fri Jul 29, 2005 9:49 am

oops, that's not the right formula. It should be the weighted average of Google + Yahoo searches for Supply divided by the weighted averages of Overture and WordTracker for Demand.
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Postby Ladan Lashkari » Fri Jul 29, 2005 11:06 am

You're quite welcome, Dennis! :)
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