To maintain your e commerce site’s appeal and professional look, you need to establish credibility and responsibility. It includes-
1. Be sure that the content of the site is accurate and updated regularly. This will help in promoting a positive image for the business and attracting visitors to the site.
2. Customers are more interested in benefits verses features. Try to give information about products such as statistics, detailed descriptions etc.
3. E-commerce websites have a lot of functionality behind them other than just shopping carts and checkouts, such as newsletters, featured products, specials, newly added items and other custom features depending on your online store. Updating and maintaining them in a daily basis is very crucial.
4. Optimizing new products on the store and generating product feeds is also very important while maintaining the e commerce site.
5. Protect your e commerce website against threats posed by hackers, viruses and fraudsters. Identify the risks that they pose and implement appropriate security action to counter them.
6. It is a good idea to include a privacy policy explaining your customers how to use and protect their information as well as a terms of service agreement, which outlines the details of services and products provided to the customers.
7. Identify new opportunities like m-commerce to sell new services and to operate existing businesses more effectively.