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SEO Terms and Definitions

SEO strategy, tips & questions. How to optimize web pages. Search engine algorithms. What affects your rankings. This is where you'll find all discussions related to Search Engine Optimization.

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SEO Terms and Definitions

Postby francis_niro » Fri Feb 06, 2009 2:29 am

As in most professions, Search Engine optimizers and marketers have a language all their own. It’s easy to get confused by similar terms and new words are being invented all the time.
Here are some very simple SEO definitions to help you begin navigating through the world of SEO:

The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

What spiders do - they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

An image or text that, when clicked on, takes you to another page on the web.

Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

PPC’s – Pay Per Click Ads
A very popular form of online advertising in which the advertiser pays for each visitor who clicks on their ad and goes to his/her website.

SEO – Search Engine Optimization
The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

SERPs - Search Engine Results Pages
The pages of results that appear after a search is made.
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Postby sasakakee » Fri Feb 06, 2009 10:54 am

Here are some additional terms of SEO:-

301 Redirect - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)

Affiliate Marketing - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.

AJAX - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.

Alt Tag - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.

Anchor Tag - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)

B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.

Backlink - Links originating from one website and pointing to another website or web page. See link building.

Black Hat SEO - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo.

Blog - "Web Log". An online journal of sorts.

Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

Cloaking - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.

Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).

CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.

CSS - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.

CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)

Dynamic Website - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.

Keywords - Words that are used by search engines to determine the topic of a given web page.

Keyword Density - How often a keyword or keyword phrase is used on a given web page.

Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

Latent Semantic Indexing - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.

Meta Data / Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.

Organic Search - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.

Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.

PBJ - Peanut Butter and Jelly sandwich.

PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

Reciprocal Link - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.

Sausage Link - A tasty snack to munch on while building reciprocal links.

Search Engine - Web site whose function is to help users find web pages on any given searched topic.

SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

SEO - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.

SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.

Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.

Splash Page - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.

Static Website - A website or web page whose content is fixed (does not change or has to be manually changed).

Supplemental Results - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.

Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

TLD - Top Level Domain. The three main domain extensions: .com, .net, .org

URL - Uniform Resource Locator. Or, more commonly, a web address.

W3C - World Wide Web Consortium.

White Hat SEO - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
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Postby Juliawilliams » Tue Feb 10, 2009 2:06 am

Nice and informative article, can you tell me something about pagerank algorithm in detail
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Postby ramonas001 » Sun Feb 22, 2009 1:48 am

crawl rate - the frequency of a site is being indexed by search engines.

PPC also can be called CPC which is cost per clicks which advertisers only pay if some one clicks on the ads.

Adsense - Goolge advertising revenue sharing programs for web masters

Link - Also should be called anchored text link or anchored. Normally a link starts with (http://) but when comes to SEO, it is much better to have your keyword on the link text e.g.

<a href="" title=some keywords here">your keyword here</a>

just adding value to this post
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Postby flimsy » Tue Feb 24, 2009 6:22 am


It's quite informative thread for newbies to know basic meaning of various stuffs.
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Postby nilulk » Tue Apr 07, 2009 12:45 am

Thanks for tips. This information is really helpful for me and really seo is the art if you can understand search engine's algorithm then you can play with SEO.
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Postby flowrencemary » Tue Apr 28, 2009 6:00 am

nice tips :)
thanks for sharing :)
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Postby TorontoCarol » Wed Apr 29, 2009 4:52 pm

Is the PBJ meaning really an SEO term? Or is it to see if I was really reading your list?
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Postby terrapin719 » Thu Apr 30, 2009 6:56 am

PBJ and is brain food for while you're working on the SEO tasks :)
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Postby TorontoCarol » Thu Apr 30, 2009 6:04 pm

Well Loretta, I must work on SEO tasks a lot then:)
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Postby terrapin719 » Thu Apr 30, 2009 6:12 pm

LOL me too :-p
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Postby lisamariemary » Thu Apr 30, 2009 6:20 pm

I could use some PB & honey right now!
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Postby AliceDenis » Thu Jun 18, 2009 12:38 am

oh francis your tips are really useful for me now,,,trying to make out some seo =)) getting more and more successful
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