by robert adams » Tue Aug 19, 2008 9:07 am
having just read some stuff over at google about this,
I found that using bold can help a little.
However, just like using <h> tags , etc., you must not overdo it.
The search engines have become very smart. They can read the code and see if it will look normal to a human.
That is the trick, make your page look normal to the human readers and google will like it.
If you start bolding a bunch of keywords you will be diluting the effectiveness of the bold tags.
SEs will look at the total number of words, keywords, words in bold, words in titles, etc., to determine which words are the most important to the content and rank them accordingly.
by the way, if you want to know anything about how google works, then just go to google. They have all the info about how to create good web pages that you could possibly want.
robert